Trend Report SS2018: Lavish in lavender

Is it a brunette thing? We’re not a hundred percent sure. Yet given by the looks of our catwalk images lavender might just be a brunette only trend. At least the pastel shade looks ravishing on each and everyone of those models, from Bottega Veneta to Erdem. Not one to wear tons of color? You might want to skip this trend. Cause when it comes to this shade there’s no holding back. You need to lavish in lavender; we’re talking head to toe looks. Skirts & sweaters (Michael Kors), sheer maxi dresses (Missoni) and full on colored suits (Victoria Beckham). Works perfectly against a sunny holiday backdrop and it might just make a rainy summer day a whole lot less gloomy.

Trend Report FW2018: For a Brief Moment

We’ve seen the underwear = outerwear trend come and go for several seasons now, yet this time around it’s a little different. Underwear is to be seen, yet isn’t fully exposed. That means you wear your fanciest (high waisted) briefs and rock a sheer pair or skirts on top of it to let it shine through. So you’ll have anyone you encounter staring, even if it is just for a brief moment. No basic briefs and bras allowed, your undies should be as bold as your transparent dress. Just click through our gallery and see how the designers at Dior, Fendi, Galliano and Margiela made the trend work. Striped, neon or latex; showstopping lingerie is key this summer.

Trend Report SS2018: If It Suits You

Forget those grey/back/tweed office proof, business chic suits. This summer you’re going all out, if it suits you. Bright colors, boxy shapes, strong shoulders, cinched waists; options are endless. Remember our catwalk trend report on colorful summer suits? Well this business meets casual trend has reached the streets too. Pair your summer suits with a sexy top or a turtle neck, with a classic cross body or a little waist bag, some Dolce & Gabbana heels or a pair of Balenciaga trainers. Whatever you do, have fun, don’t hold back, keep it cool and colorful.

 

Trend Report SS2018: Bring your bag

No matter the coolest chain, handles, rings or shoulder straps; you should be carrying your bag in your hand this season. Of course you can wrap or tie those chains around your hand or wrist, but make sure not to use any of it’s functionality. The most practical way to wear something simply just isn’t always the coolest way. So for that picture perfect don’t stuff it and carelessly hold it in your hand (or slightly push it against your hip. The midi bag (Valentino, Balenciaga, Balmain) serves this trend perfectly although Miu Miu, Valentino and Michael Kors proved it works with bigger (almost completely empty) bags too. Now try shopping 😉

 

Trend Report SS2018: Kingsday

Kingsday is just around the corner. But before you start stacking up on ill-fitting orange T-shirts, shorts, cheap ass plastic caps, headbands and glasses, we’d like to give you a different idea on how to wear orange. You see, it doesn’t have to be bold and bright all over. As our favorite streetstyle stars have shown us recently just a jacket or coat can make enough of a color statement. And an all black outfit with a touch of tangerine works just as well. Want to celebrate the King’s birthday in the most subtle way? How about an orange colored pair of those arty ‘cat-eye’ glasses worn with a sharp looking on trend look. Queen Maxima will certainly approve. Chances are she is not even wearing orange the 27th.

Streetstyle Trend Report SS2018: Supporter Scarf

If we’d have to name the ultimate way to sport the logomania trend (besides that Gucci headband we saw this winter) it would be by joining in on the current soccer scarf hype. And yes, you can keep your Manchester, Real Madrid or AC Milan accessories at home. Vetements, Off White and other current trend should have their logo up there. As far as rules apply: the bolder, the better. Yet wear it with a careless attitude. Spring might have sprung, but there will still be those night where you’d wanna tuck in and wrap up against the cold. Now which fashion club are you supporting this season?

 

Trend Report SS2018: Sheer shoes

So we’ve talked plastic and see through fashion, now let’s talk of transparent and sheer shoes; another big trend! With mesh and plastic being the most used materials you really need to make sure you get that pedicure appointment done in time. From Alexander Wang and Balmain to Dior and Valentino proved next to nude shoes are a ‘thing’ for SS2018. The perfect detail to top off that mini skirt or downgrade that sexy dress. From sandals to pumps, to booties and boots; time to show off those perfectly colored toe nails. Or did you get cold feet?

Trend Report SS2018: Show stopping Shorts

A good skirt or dress can surely impresss, but this season the sex appeal of a good pair of shorts is getting some extra focus. Right-above-the-knee shorts as seen at Balmain and Chanel or ultra short like the ones we spotted at Chloé and Saint Laurent. Relaxing shorts (Alberta Ferretti), denim shorts (Coach), boyish shorts (Prada), sporty shorts (Louis Vuitton) and the absolute chicest shorts (Dries van Noten). With so many styles around, stating shorts aren’t your ‘thing’ is just not an option. From plain and comfy to luxurious and sparkly there’s a matching pair in store to match just about any clothing style. And let’s not forget the possibility it gives you to show of your stunner legs. Go shorty!

Trend Report SS2018: Plastic Party

We’re diminishing our use of plastic anywhere else, but in fashion it’s more trending than ever. Plastic parts and complete transparency formed a big theme for SS2018. Some of the biggest names in the game like Chanel, Marc Jacobs, Burberry and Valentino threw their own little plastic party. Balmain is even taking the trend one step further as the brand’s FW2018 collection fully focuses on the material as well. From convenient raincoats to dresses, handbags and even see through boots; we’re loving the fact that plastic can look this fantastic. Shiny, futuristic, recyclable and even kind of sexy if you like.

Trend Report SS2018: Statement Sunglasses

When it comes to sunnies you basically have two great style options this summer. You either go big & bold like Coach, Lanvin and Fendi. Or you go sharply shaped/cateye-ish like the ones we spotted at Acne, Prada, MSGM, Gurung, Rochas and Rykiel. Either way you’re bound to get tons of comments throughout the day. These sunglasses aren’t called statement makers for no reason! So it’s up to you to decide. Will you go dreamy and retro of fierce and futuristic? Whatever style you choose these glasses can make your #ootd and are sure to get you some extra likes on the gram. Sunny side up!

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