Trend Report SS2018: Print Mix

Mixing prints; it might be one of the loudest summer trends of 2018 and we’re obsessed. Cause basically you can’t go wrong with this one. Match your florals with some polka dots (Mary Katrantzou), veggies (Dolce & Gabbana) or checks (Marni). Pair graphic with exotic and don’t even mind the color code of your fit. Flash it, clash it and layer up like there’s no tomorrow. No rules, just go and be the ultimate prin(t/ces)s charming you can be.

Trend Report SS2018: Lavish in lavender

Is it a brunette thing? We’re not a hundred percent sure. Yet given by the looks of our catwalk images lavender might just be a brunette only trend. At least the pastel shade looks ravishing on each and everyone of those models, from Bottega Veneta to Erdem. Not one to wear tons of color? You might want to skip this trend. Cause when it comes to this shade there’s no holding back. You need to lavish in lavender; we’re talking head to toe looks. Skirts & sweaters (Michael Kors), sheer maxi dresses (Missoni) and full on colored suits (Victoria Beckham). Works perfectly against a sunny holiday backdrop and it might just make a rainy summer day a whole lot less gloomy.

Trend Report FW2018: For a Brief Moment

We’ve seen the underwear = outerwear trend come and go for several seasons now, yet this time around it’s a little different. Underwear is to be seen, yet isn’t fully exposed. That means you wear your fanciest (high waisted) briefs and rock a sheer pair or skirts on top of it to let it shine through. So you’ll have anyone you encounter staring, even if it is just for a brief moment. No basic briefs and bras allowed, your undies should be as bold as your transparent dress. Just click through our gallery and see how the designers at Dior, Fendi, Galliano and Margiela made the trend work. Striped, neon or latex; showstopping lingerie is key this summer.

Trend Report SS2018: Bring your bag

No matter the coolest chain, handles, rings or shoulder straps; you should be carrying your bag in your hand this season. Of course you can wrap or tie those chains around your hand or wrist, but make sure not to use any of it’s functionality. The most practical way to wear something simply just isn’t always the coolest way. So for that picture perfect don’t stuff it and carelessly hold it in your hand (or slightly push it against your hip. The midi bag (Valentino, Balenciaga, Balmain) serves this trend perfectly although Miu Miu, Valentino and Michael Kors proved it works with bigger (almost completely empty) bags too. Now try shopping 😉

 

Trend Report SS2018: Out of the Box

“Men don’t have as much dressing up options as women do”, you hear it all the time. And it’s true that men in general dress-up more plain or basic then their female counterparts. But stating they don’t have as much clothes/styles/looks to pull from certainly isn’t true. And if anyone ever stil says so, let them click through the gallery in this blogpost. Cause these guys simply have the baddest streetstyles out there. It is colourful, vibrant, playful (but never clow-ish), manly, tough and absolute out of the box. Complete with exotic hairstyles, caps, beanies, sunglasses, hoodies and man bags. And who says guys can’t wear full on floral printed coats? We dare all women to go all out like these guys. And this gallery just goes to show that with the right attitude you can make any outfit work.

Backstage Trend Report SS2018: Summer in the City

Let’s take a step away from the catwalk and take a look behind the scenes. So we can focus on the details a little more. The fabrics, the embroideries, the accessories. So much is left unseen when zooming out. Turns out the backstage summer styles are going to be just as vivid and bright as we’ve been raving about. Turquoise, lilac and everything in between. Florals, leopard prints and logo’s all the mix. Waistbelts, XL bows (on the head), the chunkiest earpieces and jaw dropping bags to match. This year’s summer in the city is sure to give you such fun getting dressed.

Trend Report SS2018: Sheer shoes

So we’ve talked plastic and see through fashion, now let’s talk of transparent and sheer shoes; another big trend! With mesh and plastic being the most used materials you really need to make sure you get that pedicure appointment done in time. From Alexander Wang and Balmain to Dior and Valentino proved next to nude shoes are a ‘thing’ for SS2018. The perfect detail to top off that mini skirt or downgrade that sexy dress. From sandals to pumps, to booties and boots; time to show off those perfectly colored toe nails. Or did you get cold feet?

Trend Report SS2018: Show stopping Shorts

A good skirt or dress can surely impresss, but this season the sex appeal of a good pair of shorts is getting some extra focus. Right-above-the-knee shorts as seen at Balmain and Chanel or ultra short like the ones we spotted at Chloé and Saint Laurent. Relaxing shorts (Alberta Ferretti), denim shorts (Coach), boyish shorts (Prada), sporty shorts (Louis Vuitton) and the absolute chicest shorts (Dries van Noten). With so many styles around, stating shorts aren’t your ‘thing’ is just not an option. From plain and comfy to luxurious and sparkly there’s a matching pair in store to match just about any clothing style. And let’s not forget the possibility it gives you to show of your stunner legs. Go shorty!

Trend Report SS2018: Plastic Party

We’re diminishing our use of plastic anywhere else, but in fashion it’s more trending than ever. Plastic parts and complete transparency formed a big theme for SS2018. Some of the biggest names in the game like Chanel, Marc Jacobs, Burberry and Valentino threw their own little plastic party. Balmain is even taking the trend one step further as the brand’s FW2018 collection fully focuses on the material as well. From convenient raincoats to dresses, handbags and even see through boots; we’re loving the fact that plastic can look this fantastic. Shiny, futuristic, recyclable and even kind of sexy if you like.

Trend Report SS2018: Statement Sunglasses

When it comes to sunnies you basically have two great style options this summer. You either go big & bold like Coach, Lanvin and Fendi. Or you go sharply shaped/cateye-ish like the ones we spotted at Acne, Prada, MSGM, Gurung, Rochas and Rykiel. Either way you’re bound to get tons of comments throughout the day. These sunglasses aren’t called statement makers for no reason! So it’s up to you to decide. Will you go dreamy and retro of fierce and futuristic? Whatever style you choose these glasses can make your #ootd and are sure to get you some extra likes on the gram. Sunny side up!

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