Ilja Visser Backstage SS10

It’s always fun being backstage watching the models transform from ordinary girls into real women. It’s a real tough job getting them ready in time, but you can leave that to the Redken & Mabelline-team. And did you see those eyelashes?

Ilja Visser Catwalk Fashion Show SS10

Ilja Visser is growing fast. Instead of one collection, she has three different lines she presented during the first day of AIFW: Ilja (couture) , Ready to Fish (business line) and Valizz (affordable fashion). All collections have that relaxed, fluid silouet and a soft color-palet. Next year she will open her first boutique in Amsterdam. Valizz looked very wearable and commercial with soft pastels, fluid fabrics and easy pieces like simple jackets, jeans and wide trousers. Ready to wear consisted of dresses, jackets and skirts in softer colors and faded prints. Couture by Ilja is extreme volume in dresses but also pieces in summer-tweed.

Monique Collignon & Ready to Fish by Ilja Visser Catwalk Fashion Show FW09

Ilja Visser: new feminity

Ilja Visser designs modern feminine clothes with a witty edge. Her wintercollection was all black with a little bit of white and Madonna-blue. The silhouette was sharp, with fitted jackets and pencilskirts but also soft with short dresses, wide trousers and  long eveningdresses.