Trend Report SS2013: Sorbet Chic

May 22, 2013 by  
Filed under Trends

They´re feminine, flattering and look so sweet you almost want to take a bite out of them. For this year too the international runways were filled with pastel shades. From vanilla and lemon, to blueberry and pistache; sorbet chic is the color way to go. Always part of the sweet tooth team Blugirl and Blumarine, but also Valentino and Chloé went for sheer, ruffled pastel looks. As Fendi (shades of salmon and mustard work so well together), Chalayan and Mulberry opted for a cleaner kind of look. And that´s exactly how we saw these pastel hues back on the streets; less feminine (away with the ruffles and the lace) and more structured (thick fabrics, masculine shapes). Surprising in a way, yet still very natural. Which flavours are you combining this season?

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Trend Report SS2013: Japonism 2.0

May 20, 2013 by  
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Since a few seasons now designers seem fully focused on the far east. We’ve already seen collections with oriental shapes, techniques, materials and prints, but the Asian hype not over yet. For this season the Japonism is fashion is just taken to the next level with designers being divided into two Asian inspired worlds. The ones Emilio Pucci, Carolina Herrera, Altuzarra who opt for decorative designs, traditional techniques, bold prints and color. And the designers Etro, Stella McCartney, Prada, Marni that focus on shape and structure, introducing trouser suits, shirt dresses and architectural kimono shapes. Now you don’t need to go all the way (Geisha platforms, dragon printed dresses, Obi belts) like these designers to join the Asian celebration. Just invest in a subtle embroidered blouse or a chic kimono jacket. Mixing Japanese influences with your modern wardrobe pieces like they belong together in one look, that’s the trick.

Trend Report SS2013: Passive Active

May 17, 2013 by  
Filed under womenswear

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Looking like a top athlete without exercising, that’s this season’s active-passive trend. ‘Cause even though those Alexander Wang, CNC, DKNY and Philip Lim design appear super sporty, we’re afraid you can not even make a 100m run it them. All that sheerness, those cut outs and mesh fabrics of course breathe a sporty vibe, but construction-wise they might not survive a real exercise. Yet of course that doesn’t mean we won’t fully embrace those baseball style jackets, oversize sheer sweaters, large collars, hoodies and bright & white combining jackets. Add a cool leather cap (you’ve probably already scored one of those last winter) and a pair of limited edition Nike Air Max and release your inner sporty spice!

Trend Report SS2013: Checks Reinvented

May 15, 2013 by  
Filed under Trends

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This summer is all about graphics. And besides wide stripes checks have been revised by a large number of designers. It’s gone with the tame housewife checks, the rough lumberjack prints and the folkloristic tartans; this season checks are feminine, young, fun and modern. The chicest sheer examples were probably presented by Dries van Noten, who manged to perfectly blend colors, materials and floral prints in his summer looks. At Louis Vuitton, where even the catwalk was checked, they were the key aspect of the show. Sportmax and Chanel added some sheerness, Marni started mixing, Philip Lim went for fresh checks and floral accents. Then of course there were harlequin, pied-de-poule and tartan examples both on the runway and the streets. Whether it’s a checked suit or a lumberjack blouse tied around your waist; there’s no avoiding this trend. Checks please!

Trend Report SS2013: Graphic Sixties

May 10, 2013 by  
Filed under Trends

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Short dresses, graphic patterns, eye catching collars, lots of black & white and heavy make-up. The sixties revival was in full swing during the spring/summer 2013 presentations from the likes of Chanel, Louis Vuitton, Moschino and Cacharel. Yet it was out with the doll-ish look and in with the stronger modern sixties styles. Skirt lengths, color palettes and hairdos might have been inspired by the Mad Men era; this sixties girl is definitely more self conscious and streetwise than the girls back in the days. She is not afraid to add peep toe shoes, a giant pearl necklace or even try on a more masculine, boxy kind of ensemble. Her dresses are short yet comfortable. Her prints daring, perhaps even slightly man repelling. But this sixties girl doesn´t care. She dresses up for no one else but herself and is enjoying it to the fulliest.

Trend Report SS2013: Wow in White

May 6, 2013 by  
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Countless fashion lovers dress head to toe in black every single day. A smart, safe style option you can never go wrong with. Now it seems there’s a pretty good alternative to all that black; fully dressing in white. Big brands like Chloé, Alexander Wang, Comme des Garcons, DKNY, Emilio Pucci, Givenchy, Jil Sander, Lacoste, Marni, Missoni and Rochas all picked up this positive, clean and summer proof trend. With looks ranging from tuxedo to sporty chic, from casual to more party inspired. The strongest SS2013 looks contain not only multiple white fashion pieces, but have different materials too. So mix your light knits with some crispy white sheer parts and add some jersey details along the way. Russian streetstyle sensations Mira Duma and Anya Ziourova have already been sporting this trend for a few seasons and it won’t be long till the rest of the world follows. Once you go completely white it just feels right.

Summertrend 2012 (men): Let your feet breathe

May 25, 2012 by  
Filed under Fashion, Menswear, Trends

Lots of men will never get used to it and some women can’t stand the sight of it but the fact remains that sandals for men are a definite summer trend. And now that the temperature is rising those sunny sandals are popping up everywhere. And don’t think there’s no room for creativity with the men’s sandal; on the catwalk as well as on the streets we spotted lots of different designs. Like the red and beige ones, worn with socks at Louis Vuitton. Or the zigzag printed ones at Missoni. And let’s not forget the purple pair at Dsquared. The only two basic parts of a men’s sandal are: leather and straps, the rest is up to the designer’s imagination. Wear them with shorts, trousers or a wrap dress (like the guy in our streetstyle pics) and just (let your feet) breathe!

Summertrend(men): Roll ´em up

May 18, 2012 by  
Filed under Fashion, Menswear

It´s not just the ladies who are showing off their legs this summer. Men will have to face it too (well.., just a bit) since rolled up / 7/8 pants are a trend for guys. It´s a perfect trend for those hot summer days, ´cause you don´t have to wear shorts and you can still keep it fresh. At Acne, Frankie Morello, Armani and Pringle of Scotland the designers all let some air into their menswear outfits. They showed off 7/8 pleated pants, worn either with brogues or with sandals for the ultimate freshness.

In the streets too there were lotts of male ankles at sight. Some men wore their rolled up pants with suit jackets, other with waistcoats or even  just T-shirts for the perfect casual look on a hot summer day.

It´s clear that with this trend there are innumerable options. Business men, family guys and college lads are all rolling up their legs for the sake of fashion (and ehmm… summer temperatures).

Summertrend 2012: the wet look

Alexander Wang, Donna Karan, Marc Jacobs, Proenza Schouler, Thierry Mugler, Giambattista Valli, Chanel,  Prabal Gurung, Yves Saint Laurent. All these designers had the same thing in mind when it came to the hair trend for this season: soaking-wet hair.  It’s one of the biggest hair trends  on the radar for this summer.

For a few seasons it was all about natural hair en easy looks, but for this summer the designers changed course and seemed to be inspired by this grungy-look. The wetter the hair, the better. Make it as shiny and greasy as you can and comb your hair in the front all backwards. You can wear it loose and a bit messy and casual (Proenza Schouler and Marc Jacobs) or really tight and in a chic sidepart (Chanel).

You have to have some guts to wear your hair like this. But if you do, you might do some shopping now, because this looks requires loads of hair gel.

(Eva Dusch)

Summertrend 2012: Get low!

May 7, 2012 by  
Filed under Fashion, Trends, womenswear

Shoe heels have been increasing in length enormously for the past few years and ‘the higher the better’ might even have been your personal heel motto, but it’s time for a change. As comfort is becoming more important in fashion again shoe heels have dropped a few inches. We spotted lower (kitten) heels at several big shows this season. Louis Vuitton, Ninna Ricci, Tory Burch and Hermes all opted for a slightly subtler heel in their spring/summer collections. Now don’t think by losing height those shoes have become any less attractive. They’re still sexy, but just better wearable. In these shoes you might actually last throughout your night out and you can leave your back-up ballerina’s at home. So shopping for lower heels it is! And while you’re at it: try finding shoes with a pointy toe, cause pointy is the new rounded (again).

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