Goodiebag!? Claes Iversen Catwalk Fashion Show SS2011

At the Claes Iversen fashion show we saw a lot of butterflies. They were there on the clothes, the models hair and they even ended up in our goodiebag. Other products in that bag were from L’oréal, the sponsor of the show and Martini, who served some nice cocktails during the night.

Useful

Key ring – Martini
Shampoo – 250 ml – L’oréal
Hairspray – 300 ml – L’oréal
Mascara – Maybelline
Lipstick – Maybelline

Spam

Folder – Vondel Hotels

Estimated value: 20,-

Rating: 7,5

Claes Iversen Catwalk Fashion Show SS2011

On Tuesday fashion designer Claes Iversen presented his spring/summer collection for next year. He chose the Felix Meritis building (a meeting place for art, culture and science) in Amsterdam as his show location; the perfect spot for a fashion show.

To the sound of piano’s the first model appeared in the round show area. She wore a white dress embroidered with hundreds of butterflies. Even her braided hair had butterflies in it. While the model was waiting to start her runway walk, small butterflies came falling down from the ceiling.

Those butterflies appeared to be the theme of the show. For Claes they represented the passing of time, beauty and fragility. They were everywhere; attached to skirts and dresses, but also in yellow and white prints (and even in our goodiebag!). Though the butterflies were something new for Claes, they reminded us of the post-its he’d used is a previous collection.

Apart from butterflies Claes showed a lot of pleats in his summer collection. He designed pleated skirts, dresses and tops. Other show stopping items were several detailed corsets, made with lots of patience and combined with, for example, a pleated or a feather skirt. The sand-shaded jumpsuits and trench coat-inspired jackets were a little more save, but just as stylish.

Overall the collection was beautifully made, pretty wearable and feminine. The color palette existing of hues of beige and sand, mixed with coral/salmon pink, turquoise and light yellow seemed perfect for spring. And hats off to the styling team who combined nude-colored knee stockings with high heels, waist belts, eye-catching clutches and gorgeous hair.

Joline Jolink Catwalk Fashion Show ss2011

Joline Jolink is one of the few Dutch designers who is working silently and serious at her oeuvre. She’s still developing, but her style is already visible and consistent. She sells mainly in the Netherlands (12 shops and a webshop) and probably soon in Belgium. It’s been a while since Joline Jolink  showed a collection to an audience, but yesterday she presented her spring summer-2011 collection to buyers and a small selection of editors. It was a very grown up, elegant and sporty collection. For the first time Joline Jolink presented some leather accessories, two small bags worn at the hip and a big bag inspired by oldfashioned schoolbags.

The designer is fascinated by strong women, their lives, way of dressing, way of thinking. And it always makes an interesting collection. For next spring it was Katharine Hepburn that inspired Joline Jolink. Especially her sporty/elegant way of dressing and her preference for menswear tickled the designer.

The result is a well balanced collection full of renewed classics, like the men’s shirt, the pleated trousers, the suit and the shirtdress. Jolink choose basic colors, like beige, marine, black, white and mustard. The only print was a wrinkled navy/beige striped jersey. eyecatchers were a soft, halterneck suit, a big poncho and a beige-colored silk suit. The flowing silhouet, the modern classics with a clean, sporty twist and the eclectic mix made it to a strong collection.

Front row Daryl van Wouw Catwalk Fashion Show SS2011

The Daryl van Wouw fashion show was fully packed this week. And that means there were some interesting guests there. Check out our picture from the front row!

Goodiebag!? Dagmar Catwalk Fashion Show SS2011

In the Dagmag goodiebag we received, we found:

Useful

Marie Claire magazine

Looxx  glasses cage

Volvo bracelet

Spam

Esqo cheque

Volvo folder

Tipico Rio folder

Time folder

Estimated Value: 8,-

Rating: 6-

Hunkemöller Catwalk Fashion Show FW2011

Like Monique Collignon Hunkemöller is not the typical Amsterdam Fashion Week show, but there’s nothing bad to say about the lingerie an sich. The new collection ‘Women in bloom’ had some good pieces in it. The models looked lovely and walked the runway very elegantly, winking and smiling at the audience on the way.

The collection for next winter formed a good mix of romance, temptation and fantasy. Of course we know Hunkemöller makes great lingerie, but the brand never takes itself too seriously. Therefore the items of the show had playful accents.

The first few looks were soft, romantic; lots of nudes, dreamy shades and flowers. Lace little sleeves, satin bows and richly styled backs completed the looks. After that the models wore some Art Work pieces with more color (wintery green) and materials like satin, lace and veil. The Shapewear collection was made out of state of the art fabrics and high tech designs. It had soft pink and black shades. The Glamour serie had feminine shapes and high waisted pants. The show was ended by a model wearing a body with strass beads and the solid contours of a skirt. Not really fashion, but sure fun to watch!

MC by Monique Collignon Catwalk Fashion Show SS2011

Though Monique Collignon is not really the kind of designer you’d expect at the Amsterdam Fashion Week. She was there to show her new collection of the line MC by Monique Collignon.

There was a whole different fashion crowd then we’re used to at AIFW-shows. Mostly people with money and hardly any journalists attended the show. They had a great time.

The new line was classy with a fun twist. A black jumpsuit, a turquoise top and a white pair of pants all had silver embellishments. And there were dresses with ruffles, lace and golden belts.

Shades of black, beige and white alternated each other in the show and towards the end Collignon also added a few animal prints one some airy summer tops and dresses. A black leather lady’s suit appeared almost Gothic, while a gray/silver one with a white belt worn over it, looked stunning.

Not everything breathed as much fashion as it was supposed to. Yet there were some good pieces. It was also nice that, for a change, the models walked the runway in a confident smooth way, instead of stumbling towards the end.

And most important: the clothes will definitely appeal to the Collignon woman. There’s no doubt she won’t be able to find a good work-/party outfit in this collection.

Quoc Thang Catwalk Fashion Show SS2011

Quoc Thang’s new collection ‘Het moment voorbij’ was all about freedom. The designer translated that feeling through the style of a woodcutter. The collection was very outdoor; rough materials like wooll and cotton mixed with polyester and nylon.

The male models walked in overalls, raincoats and checked tuniques (these checks were especially designed for this collection and were made out of shields with two crossing bows). They carried backpacks and wore shoes by Timberland, the sponsor of the show. They looked cool, but their heads were all wet & sweaty.

The jacket had a central position in this collection; blazers, parka’s and tops that felt like coats were the eye-catchers of the show.

Quoc Thang
Quoc Thang (1979) graduated in 2005 at the Rietveld academy in Amsterdam. He then organized several projects in Berlijn en Parijs. In 2009 he launched his collection under his own name.

Marloes Blaas Catwalk Fashion Show SS2010

Like Franciscus van der Meer, Marloes Blaas also used the second World War as an inspiration. She drew much inspiration from peasant life and the atmosphere surrounding the liberation of that war.

We saw an army green uniform and a thick black leather top which looked very powerful. There were tough shorts with extra pockets and well tailored jackets. On the other hand Marloes opted for airy fabrics and feminine faded prints. So there were some contradictions in this collection.

We have to say the army outfits looked slightly stronger than the elegant, airy items. The prints looked great, yet the army clothes looked more outspoken and different from what we’ve seen before.

Oda Pausma Catwalk Fashion Show SS2011

‘Hobohemian Heaven’ was the title of Oda Pausma’s collection, she presented on Thursday. It was based on the fusion of two worlds: poetical and rebellion. Imagine live under the roof of the boheme, artists haven, the Chelsea Hotel New York of the seventies….

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