Fashion focus: all about Peter Pilotto

As London-based brand Peter Pilotto is becoming more and more popular each season, we thought it’s about time to focus on the brand and unveil it’s success formula.

Name of the brand: Peter Pilotto

Name(s ) of the designer(s): Peter Pilotto and Christopher De Vos

About the designers:
Peter Pilotto is half-Austrian, half-Italian. He focusses on the graphical aspects; the textile and the print. He always knew he was going to work in fashion; his parents had their own fashion store.
Christophe De Vos is half-Belgian, half-Peruvian. His approach is mainly architectural; he takes care of the silhouette and the draping.
The fact that the two designers criticise each other always takes their collections to another level.

Start of the brand: in 2007
Peter and Christophe met in 2000 whilst studying at Antwerp’s prestigious Royal Academy of Fine Arts. The label was set up in Antwerp initially but moved to London.

First collection: fall 2008

Peter Pilotto is sold in: 29 countries and has about 100 stockists

The Pilotto woman:  is a woman beyond the classification of age and style. She can wear the label with her own expressions.

Pilotto women:  Rihanna, Claudia Schiffer, Amanda Seyfried, Kate Bosworth, Michelle Obama, Jessica Alba, Sienna Miller

The clothes are: elegant, classy, wearable, chic, sophisticated, flattering, perfect for the female body.

Type of clothes: Peter Pilotto first focused on dresses but has added coats and shorts. The designers try to expand their brand with each season.

Signature: While many brands use floral prints, Peter Pilotto wanted to take it further. The brand uses prints like sunsets, fireworks, volcanoes, reptiles or reflections in the water. These prints, all originated in nature, are combined with soft sculptural shapes and elegant draping.

Remarkable: The winning formula of Peter Pilotto has worked for over several seasons. During the recession period in 2009/2010 the number of Pilotto’s stockists even doubled.

Awards:

• Topshop New Gen Award at London Fashion Week
• Swarovski Emerging Talent Award at British Fashion Awards
• Pilotto was hailed by Style.com as 1 of the 10 most promising talents, after reviewing his fall collection in 2008.

What to expect: Pilotto’s digital prints and beautiful shapes are improving each season. And since Peter Pilotto was able to grew during the economic crises, the brand will certainly be successful in the future.
We will definitely keep our eyes on these two talented designers.