Streetfashion AIFW SS2012 Day 4

Again the rain kept people busy yesterday at the Amsterdam International Fashion Week. After such a beautiful friday, it was hard to believe we wouldn’t see the sun at all on saturday. But people still found ways to dress up for their visit to the fashionshows.

FRANK by Zeeman Backstage AIFW SS2012

The make up at the show of Frank was colorful, with bright colors like red and yellow at eyelids and nails, while lips were kept neutral. Take a look backstage.

Which crew are you? Bas & Nathalie at AIFW

It’s a small crew, but one cannot do without them during a fashionshow. Someone need to create order in the chaos of walking the catwalk, the tempo, the rythm. So meet Bas Andrea and Nathalie Haelermans, a duo with quite some experience in the world of fashion.

They were responsible for the choreography and direction of some of the fashionshows during AIFW, like Lichting 2011 and FRANK.

 

Sage & Ivy Fashion Show SS2012 Video

At the Sage & Ivy catwalk show everything fell right into place. The models, the music, the weather and the atmosphere worked together just beautifully. And as the models in their floor sweeping designs stepped on the catwalk and their dresses hit the water we all got shivers. What a breathtaking show…

Hunkemöller Backstage at AIFW SS2012

It was a happy scene backstage at the Hunkemöller-show where the models felt pretty and feminine in their beautiful lingerie and bikini’s. But there was also time for a laugh and fun.

Goodiebag!? Frans Molenaar Prijs Catwalk Fashion Show SS2012

At the show for the Frans Molenaar prijs we received a small goodiebag with a very modest content.

Useful

Redken shower gel

Redken shampoo

Redken fan

Spam

–

Estimated value: 5 euro

Rating: 5,5

Sage & Ivy Backstage/Atmosphere at AIFW SS2012

Luckily for Alexia van Engelen, designer of Sage & Ivy, the sun was out all day yesterday. And it helped to create a wonderful setting for her show, that was held at the Spartelvijver near the AIFW venue. The audience was seated next to the pond and had a great view on the stage, the water and the show. Backstage the atmosphere was relaxed, while the team of House of Orange transformed the models into mysterious waternymphs.

Frontrow at Sage & Ivy – AIFW SS2012

It was a small and intimate show of Sage & Ivy whith an unforgettable impact. Check out who was sitting frontrow. Didn’t we spot Daan Schuurmans there?

Streetfashion AIFW SS2012 Day 2

The rain caused serious styling-problems during the second day of Amsterdam International Fashion Week. Some people tried to make something of their rainwear, others were more lucky and caught a dry moment.

So here’s our first streetwearpost at the second day of AIFW. And remember: we’re not the fashionpolice. We enjoy your own personal style.

Individuals Backstage at AIFW SS2012

The team went backstage at the Individuals show, the ‘commercial’ show of the Amfi. Make-up and hairteam worked hard to make the models look perfect and the clothes looked promising.

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