Ilja Visser Catwalk Fashion Show SS10

Ilja Visser is growing fast. Instead of one collection, she has three different lines she presented during the first day of AIFW: Ilja (couture) , Ready to Fish (business line) and Valizz (affordable fashion). All collections have that relaxed, fluid silouet and a soft color-palet. Next year she will open her first boutique in Amsterdam. Valizz looked very wearable and commercial with soft pastels, fluid fabrics and easy pieces like simple jackets, jeans and wide trousers. Ready to wear consisted of dresses, jackets and skirts in softer colors and faded prints. Couture by Ilja is extreme volume in dresses but also pieces in summer-tweed.

Streetwear Amsterdam SS10 Day 1

What are you wearing during Fashionweek? Your stiletto-heels, your latest Marni-dress or that vintage Chanel? Maybe we will spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear-category daily. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam Fashion Week.

Front row at Badgley Mischka and Ilja Visser

Mexx by EnD Catwalk Fashion Show SS10

A collaboration between EnD by Eva and Delia and Mexx Europe bv marks the beginning of bold new moves for this international fashion brand. Mexx asked the EnD-duo to remix ten seasonal looks from Mexx, to be produced in the style of EnD. This collaboration is an experiment in ‘Mexxing’ things up, twisting the traditional and corrupting what is classic in fashion. Set aside the make-up – why did the models looked like clowns? – a Mexx-collection never looked so spicy and streetwise. Especially the graphic effects the ladies created by putting different fabrics and color together. It worked with the opening outfit (miniskirt & sweater), elegant tops and a sporty dress, but the knee length skirts and other dresses need some reworking. They looked frumpy and didn’t do anything good for the girls. As an experiment it worked out rather well.

Elsien Gringhuis Catwalk Fashion Show SS10

It was Elsien Gringhuis’ first  show at the Amsterdam Fashion Week that she presented individually. Gringhuis studied at Artez in Arnhem and works for G-Star at the moment. What she showed at AIFW looks rather strict, with a clean cut silhouette, straight lines, minimal and very constructed. ‘Focus’ was her theme, a collection about all the stress and chaos we have to got through all day and the need to focus. Although it’s not certain she will produce her collection – because she is still looking for ateliers – you can buy a real Gringhuis soon at the Hema. The designer won the Hema-designcontest with her raincoat made of biological cotton and rubber coating.

Badgley Mischka Catwalk Fashion Show SS10

The American fashionduo Badgley Mischka showed their resort collection in collaboration with C’est Brillant. The combination looked perfect: the glamourous style of BM with the moviestar-style of the (sun)glasses. Badgley Mischka put that typical American edge in their collections: feminine, slick, colorful and very glitter&glamour. Exactly what you need on you cruise to the Bahamas.

Non by Kim Catwalk Fashion Show SS10

Inventorum Natura is the title of NON by Kim’s spring summer collection 2010. The third collection of Kim Bakker takes us to the realm of flesh eating plants. Brrr. She got inspired by the tantalizing tragedy of the victim that – once caught in the sweet sticky body – is destined to be digested. The collection reflects parts of this world, the agthered constructions and wired seams give the garments an organic and clean cut feel. A balance is created between smooth lightweight and textured materials which give the fluid layered silhouettes a feeling of motion.

DFF Prelude: Mattijs Catwalk Fashion Show SS10

By Ivo Wiermans

It’s time for change! And we don’t refer to the legendary words spoken by Obama, but to the atmosphere at Prelude. You know, the seasonal event on the eve of Amsterdam Fashion Week, where young Dutch fashion talents show their newest collections. The young designers at Prelude brought a unanimous message. Long-lasting designs, with a focus on shape and excelling with simplicity, showed a new generation of designers that prefers high quality to short-term fashions

In the courtyard of hotel The Grand, Mattijs van Bergen was first to show his collection for spring/summer 2010. The designer, who is well-known for his elegant plissé dresses, chose to focus on shape. There were dresses like oversized shirts, outfits with big shoulders and couture-like jackets. Pleated elements were subtly converted in necklaces, blouses and lapels and more striking in beautiful pink, red and purple evening dresses. Outstanding pieces looked like waterfalls because of the draped fabrics. The collection felt relaxed and more wearable without lacking the elegant style in which Mattijs excels.

DFF Prelude: Catta Donkersloot & Sjaak Hullekes Presentation SS10

By Ivo Wiermans

It’s time for change! And we don’t refer to the legendary words spoken by Obama, but to the atmosphere at Prelude. You know, the seasonal event on the eve of Amsterdam Fashion Week, where young Dutch fashion talents show their newest collections. The young designers at Prelude brought a unanimous message. Long-lasting designs, with a focus on shape and excelling with simplicity, showed a new generation of designers that prefers high quality to short-term fashions

In the hotel lobby of The Grand Catta Donkersloot presented her collection, which was inspired by poppy flowers and summer birds. The feeling of a warm and romantic summer resulted in graceful ribbon-covered dresses, some decorated with bird prints. The models were draped at the lobby furniture, looking like taken away by a sunny day dream.
Inside one of the hotel’s most impressive rooms, the fashion show by Sjaak Hullekes took place. The collection covered preppy outfits with Riviera-like pieces: shorts, chinos, blazers and polo shirts. Accessories and other small details were both surprising and delicate. Small leather belts covered shirts, very short shorts had fringes at the legs and male models wore bow ballerinas. ‘I want to create a new androgyny in fashion,’ explained Hullekes after the presentation. ‘With small I want to give a new impulse to classic men’s fashion.’ The items and colour palet – bright pink, beige and brown – had a vintage look. ‘My menswear has a vintage edge, but when you come closer you’ll see the renewing materials and high quality’, Hullekes concludes.

DFF Prelude: Conny Groenewegen Catwalk Fashion Show SS10

By Ivo Wiermans

It’s time for change! And we don’t refer to the legendary words spoken by Obama, but to the atmosphere at Prelude. You know, the seasonal event on the eve of Amsterdam Fashion Week, where young Dutch fashion talents show their newest collections. The young designers at Prelude brought an unanimous message. Long-lasting designs with a focus on shape and excelling with simplicity showed a new generation of designers that prefers high quality to short-term fashions.

In the wedding chamber we experienced the presentation of Conny Groenewegen’s spring collection. It was a true experience,  instead of models ballet dancers showed some disproportional outfits in old blue and green. They looked like wide pyjamas and oversized shirts people wear at home. The dancer’s moves showed how clothes can be comfortable and graceful at the same time.
On the catwalk in the courtyard the show continued. There were more asymmetrical pieces, made of ingeniously woven, knitted and perforated materials. Conny too puts focus on shape and volume. Draped satins held together by buttons, ribbons or zippers looked both happy and elegant. A closer look to the used materials, shows the outstanding craftsmanship of this promising designer.

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