Said Mahrouf Catwalk Fashion Show MBFWA FW2015

Suprematism; Said Mahrouf’s collection, which kicked off the second day of the Amsterdam Fashion Week, was all about primary colors. No doubt about it. With white as a starting color Said slowly added more and more color and shape. Mostly dresses in white and blue, white and green, white and red. They later on got a little more playful with touches of black and small colored details (around the pockets). The silhouette was long and lean, the fabrics supple and airy. Every design was perfectly tailored and sharply cut. Yet in a way that there was still was room for some draping and folding. Always in a subtle way though. Said perfectly kept his focus throughout his collection. The models sleek hair was pulled back, nothing to distract us from the solid color coordinated pieces. An impressive, perfectly balanced and steadily built up collection. Although it would be nice to get to see a Said coat, jumper or skirt too. In other words: we want more!

Said Mahrouf Fashion Week Amsterdam FW2014

Please enjoy the pictures for now. Our review will follow shortly.

Festimode Casablanca Fashion Week 2012, Day 2

The second day of FCFW was sreserved for three designers: Siham Sara Chraibi, Paolo Errico and Said Mahrouf. Three different designers with their own signature. Siham Sara Chraibi studied architecture in Rabat and architecture& philosophy in Paris. But since she is also passionate about fashion and couture she deceided to start her won fashionhouse. Her style is sober and pure with contructed and graphic lines but always influenced by decorative arts and historic costumes.

Said Mahrouf lived in Amsterdam for a long time and focused his work on designing costumes for site-specific performances. But eventually his love for fashion made him design ready to wear again. His fashion-collections are an ode to femininity and elegance. The soft, sensual lines of his designs truly come to life on a female body. And his clientele in Casablanca loves it. Said Mahrouf returned  to Casablanca in 2010 definitely. In his atelier he designs and sells ready to wear de luxe.

Paolo Errico is originally from Milan, Italy. He began his career at Calvin Klein, Versace and Roberto Cavalli. Since 2004 he runs his own fashion-house.  Paolo’s inspiration and reference point are architecture and design. His technique involved using primordial geometric shapes and combining them with the human body to produce timeless fashion. The result creates a multi-dimensional effect of innovation, dynamism and sensual elegance.

Please enjoy the pictures of day 2, with a selection of the three collections and backstage.

Casablanca Fashion Week 2012 Preview: Said Mahrouf

One of the designers who will show his collection at Casablanca Fashion Week is Said Mahrouf (40). He is the one who invited Team Peter Stigter to Casablanca. That’s no coincidence, since Mahrouf lived for more than 30 years in the Netherlands – he came to our country with his parents when he was 9 – and studied Fashion Design at the Gerrit Rietveld Academy in Amsterdam. This year in January he presented his collection for the first time at Amsterdam Fashion Week.

Mahrouf is fascinated by the interaction between human movements and space. He gradually focused his work on designing costumes for site-specific performances. His work has been displayed at the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum, both in New York, the Utrecht Central Museum, the Amsterdam Municipal Museum, Carriage Works Gallery in Sydney and in Casablanca’s Loft Gallery. In 2011 he was appointed artistic director of the 15th edition of Morocco’s main traditional fashion event, Caftan, which was broadcast live from Marrakech. Said Mahrouf presents a ready-to-wear collection at Festimode-Casablanca Fashion Week annually.

His fashion-collections are an ode to femininity and elegance. The soft, sensual lines of his designs truly come to life on a female body. And his clientele in Casablanca loves it. After years of living in Amsterdam and traveling the world, Said Mahrouf returned  to Casablanca in 2010 definitely. In his atelier he designs and sells ready to wear de luxe. And it made him a celebrity in Morocco. Moroccan fashion is often traditional in spirit, what Mahrouf designs is considered avant-garde. And elite wants that.

Team Peter Stigter visited the designer in his atelier in Casablanca for a preview of his new collection, which is inspired by the colors of Marrakech.

More information about Said Mahrouf and Casablanca Fashion Week

 

Said Mahrouf & Dennis Diem Catwalk Fashion Show Amsterdam FW2012

Sunday night Amsterdam Fashion Week came to an end with not one but two fashion shows, sponsored by Flower Fashion Group.

Dennis Diem

Dennis Diem’s collection ‘The Asphalt Jungle’ (inspired by this film noir film) was based on the beauty of the orchid. It included stunning corsets and bodysuits (Diem’ signature) made out of beautiful reptile scales, in black and off white. They were combined with incredibly high heels, with which Diem tried to change the charisma of a woman.

Besides the floral theme and the scales there were more nature-inspired influences in his designs. A black top was decorated by feathers, a light bodysuit was made out of white fur and bones and skulls were used for accessories (necklace and clutches) and those towering high shoes.

Like Mahrouf Diem also opted for very feminine touches like ruffles and floral shapes. He even ended his show with an exquisite white (bridal) gown. Still, his collection was completely different from that of Mahrouf. Diem added more of an edge to his looks and creatively showed off his handcraft skills in his details.

It might not have been the most wearable collection of the Amsterdam Fashion Week, but Diem certainly wowed us with his designs. We assume it won’t take long until Lady Gaga orders one of his unique looks to make a special appearance. Hats off for Diem for holding a great closing show. It might even be one of the best of the week.

Said Mahrouf

On a catwalk decorated with floral art Said Mahrouf was the first one to show his new collection inspired by roses and orchids.

During his fashion show debut in Amsterdam he showed summer dresses in off white and pretty pastels. Short playful dresses were followed by long elegant gowns. They all had fun and feminine details like asymmetry, ribbons, bows and twisted fabrics. The collection breathed summer, especially with the light yellow and green eye make-up.

A beautiful bridal gown with a subtle train and a white bouquet was the last look of Mahrouf’s super feminine collection. It perfectly combined the elegant collection and the show’s floral theme. How lovely!

Dennis Diem & Said Mahrouf Frontrow Catwalk Fashion Show Amsterdam FW2012

Who sat next to whom at Dennis Diem and Said Mahrouf?

Check out the front row of the last Amsterdam Fashion Week shows below.