Ontfront Amsterdam Fashion Week fw 2010

The menswear-label Ontfront has a signature of its own: rebellious but focused at real men’s  tailoring. The fw 2010 collection had a hint of techno eighties with a straight and gründliche German touch.

Designer Liza Koifman was inspired by car-races at Le Mans and Monaco and car-design and aerodynamic silhouettes. Colors were dark and reminded us of asphalt, rubber wheels and colorful highlights, fabrics were classic but also techno.

All together it was a mucho macho collection with a playful touch, like little boys wearing tough clothes to be like their big brothers. But hey, men and cars – it’s the same as men and clothes. Showing off is allowed.

OntFront Catwalk Fashion Show SS10

Ontfront started out as an underground platform for young artists, fashion designers and musicians. Aware of the fact that the clothing industry is oversaturated, OntFront came up with a fresh concept. What do you wear when you’re grown too old for your neon one-liner t-shirts and you don’t want to wear a suit? And what do you wear when you want to look sharp, but not stiff? Sidewalk Tailoring is the answer. By combining classic suit tailoring with cutting edge street influences OntFront bridges the gap between these two distinct styles. For spring/summer 2010 OntFront created a 60 piece collection called ” Tonight is the Knight”. Inspired by the bold iron armor of the middle ages. Classic elements of the harness were translated into sophisticated and comfortable pieces for the modern knights.