MOAM Catwalk Fashion Show 2016

MOAM is back for her third edition, MOAM 3.0. After two successful editions in EYE and Rijksmuseum, MOAM collective started with a new group of five designers. These talented designers have all graduated from different academies and worked together on one collection. This collective has been coached by iconic names from the fashion industry.

The designers
In this third edition of MOAM collective, MOAM has given a platform to Christiaan de Vries (AMFI), Elysanne Schuurman (HKU), Olivier Jehee (KABK), Maartje Janse (ArtEZ) and Nikki Duijst (KABK). They were weekly coached by three pioneers from the fashion industry: Frans Ankoné, Mariette Hoitink and Peter Leferink. Next to them this edition was also coached by Claes Iversen, Dieter de Cock, Fiona Hering, Iris Ruisch, Jan Jansen, Jan Taminiau, Maison the Faux, Mart Visser, Pauline van Dongen, Ronald van der Kemp and Saskia Stoeckler.

The process
In six months time this collective has worked closely together on a collection consisting of 25 looks for men and women. The designers received complete creative freedom and where responsible from first sketch to final catwalk show. In this process they where coached by professionals from the Dutch creative industry. The keystones for this process are talent development and passing knowledge from the current generation on to the new.
Hotelier and old clothing tailor Krasnapolsky invited this new generation of MOAM designers to host the catwalk show in de renewed ‘Wintertuinen’. This location fits this years design concept perfectly. With overlapping traits like; heritage, innovation and typical Amsterdam elements this was a collaboration made in heaven.