MAYN Catwalk Fashion Show Amsterdam SS16

The wave of Dutch menswear is getting stronger every year. Tonight another name came to the surface: MAYN. This Amsterdam based menswear brand was founded in 2014 by the award-winning Croatian-born designer Maja Podrug. She launched her first unisex collection for Spring Summer 2013 and her first menswear collection for Autumn Winter 2014 at Cro-A-Porter in Zagreb. Before studying fashion design Maja graduated in Art History. Exploration of sculptural and architectural formative principles is often at the core of MAYN’s designs resulting in innovative cuts and adaptive features.

And that’s exactly what she showed this afternoon, with her collection called Flow. It was inspired by Yuanyang Rice Terraces -hybrid landscapes that represent resolution between working man. It was translated into continuous and organic curve, soft lines and otoshiana pattern-cutting technique and details. It’s minimalistic pallet of blacks, whites and dark navel color-blocking was based on the work of surrealist German-French artist, painter and poet Jean Arp. Garments also took references from villagers minimalistic work wear in terms of casual widths and longer lengths, a high number of slits and compartments, adaptive details and use of waterproof materials and rubber coating, giving it an urban outdoor feel.

The minimal but functional collection gives the wearer extra layer of confidence for sure and seems perfect for our Dutch modern day city dweller that has to deal with constant shifts between casual and business, but especially the hot temperatures and heavy rain showers that we have to deal with every summer.