MaryMe JimmyPaul Fashion Week Amsterdam FW2014

As fog appeared from the sides of the runway and plastic bags whirled all over it the first MaryMe Jimmy Paul a white and gold winter princess (Valentijn de Hingh) made her way onto it. She wore a structured, quilted golden dress, a white furry coat and sneakers. In each of her hands she carried a plastic bag filled with what looked like boiling nitrogen. The idea behind the smoke everywhere? E-cigarette brand Jiksu was the sponsor of the whole event. They made it possible for MaryMe Jimmy Paul to introduce their sporty, stiff sweaters and bring on their fluffy, fur skirts. Their colorful hooded coats, their full on printed and very colorful ensembles, their ripped leather pants and their short haired motor jackets. Not to mention the leather gloves, the black wigs and the sheer backpacks that completed the party. Who the two geniuses behind this all are, we will never really know. Like at their previous fashion show the label’s founders decided not to make an appearance or take a simple bow at the end of the show. Instead their PR ladies walked the runway and gladly took the big applause on their behalf.