Toronto Fashion Week ss2011 Impressions Day 3

Toronto fashion Week is already half way. Joe Fresh, Attitude, Marthe Aime and Rachel Mara were the next to present their collections. As Creative Director of the Joe Fresh Style® brand, Joe Mimran is committed to offering women, men and children stylish and versatile looks for every day that are both well-designed and well-priced.

Attitude is a modern, edited collection from Sears that offers Canadian women stylish looks without the designer price tag. Basic wardrobe staples like the suit jacket, the cardigan and the trouser are anything but. The looks take a cue from modern trends without being trendy, making it easy to put together a signature look that is chic and new.

The brand Marthe Aimé was born from the desire of the designer Barbara Asei-Dantoni to rethink high-end textile accessories creating new clothing codes. Marthe Aimé is worn by a free spirit with a desire to stand out – an eye for detail and a taste for the finer things in life. The archetypal lines combine the past and present in a neo-modern classic spirit.

Rachel Mara understands modern femininity. Straddling the balance between delicate and powerful, sophisticated and flirtatious, Rachel works to show harmony within contrasts. She creates pieces that appeal to a woman whose interest lie within the tension between classic and modern.