Impressions of Amsterdam Fashion Week FW2012 Day 3

It was a big day at the Amsterdam Fashion Week yesterday. Although she was supposed to arrive late in the afternoon, everybody was obsessed with princess Máxima’s visit at The Green Fashion Competition. They almost forgot there was much more to see. We saw interesting shows of Jacob Kok and Marloes Blaas, and Alexia van Engelen choose a wonderful, atmospheric venue to present her Sage & Ivy-collection.

The Cast-Iron-show was a spectacle that closed the third day of Amsterdam Fashion Week.

It’s all in the Family: Marloes Blaas

This edition of Amsterdam Fashion Week we focus at designers and their biggest supporters: their family. Where would they be without their mom, dad, brother(s), sister(s)and or grandma’s? They help finishing their designs, they drive the car, they cheer them up and cry emotional tears. The next family we would like to present is Marloes Blaas and her lovely and proud parents Annemiek and Hans, brother Wouter and sister Karlijn, who actually walked in her show.

Backstage at AFW FW2012 Marloes Blaas & Jacob Kok

Take a look backstage at Jacob Kok and Marloes Blaas. Who both held their own show today.

Goodiebag!? Marloes Blaas Amsterdam FW2012

Those Clarks goodiebags turn out to be pretty great. The second of the day we received at Marloes Blaas, it contained:

Diary

Shoe polishing kit

Pocket Umbrella

She energy drink

Redken product

Nail polish

Marie Claire magazine

Estimated Value: 20 euro

Rating: 7,5

Marloes Blaas Catwalk Fashion Show Amsterdam FW2012

Today Marloes Blaas showed her fifth collection named A Common Silver Spoon, based on a Dutch saying (Geboren met een zilveren lepel in de mond).

Marloes used the theme literally by making actual spoons into necklaces. They were the perfect details to her strong wintery collection built around the after war period.

“In other collections I used to look at the forties; this time I focused more on the fifties, a prosperous period in which everyone seemed to be doing well. It was a time of solidarity, working together and large families. Especially those family portraits intrigued me. I started looking and old photo-albums from my mother’s family (she grew up in a family of 12 children). People used to really dress up in their best clothes. They didn’t look at all like themselves, but they did put a lot of effort into those pictures. I used bits and pieces of looks from that time and translated them into something modern”, Marloes told us.

She showed a total of 20 looks, divided into 3 pairs. Marloes: “In the first part jewelry plays a big role. I used real silver spoons and made necklaces out of them. The clothes in this first part are heavy, dark and are made in shades of grey and black. 2. The second part of the collection is more tough. For this part I studied old school pictures. They inspired me to come up with several school uniforms and school bags. 3. For the third part, which is more about the reconstruction after the war,  I used my own print with rocks. It has shades of burgundy and sand in it.”

Most looks were strong and very wearable. Especially the coats and the knitwear were beautiful. We still have some doubt about those thight high camel and pink colored pants, but everything else turned out great.

Marloes Blaas Preview Amsterdam Fashion Week

Marloes Blaas will show her fall/winter 2012/2013 collection on Friday 27 January at 04.00 PM. She spoke with us about her brand new collection and how she came up with her source of inspiration.

Show
“I have showed my work during Amsterdam Fashion Week before, but it was always pretty tough to come up with the large amount of money they charge designers. This year I have the help of sponsor shoelabel Clarks, which I am very grateful for. They even provided me with shoes from their f/w2012/2013 collection, which are now produced earlier especially for my show.”

Inspiration
“My collection is called ‘A common silver spoon’ and is based on a Dutch saying (Geboren met een zilveren lepel in de mond). I came up with this when I was on the phone with my mum. She told me she had some old silver for me, which I maybe could use in my work. Right then the inspiration for my collection was born.”

Theme
“The collection is built around the after war period. In other collections I used to look at the forties; this time I focused more on the fifties, a prosperous period in which everyone seemed to be doing well. It was a time of solidarity, working together and large families. Especially those family portraits intrigued me. I started looking and old photo-albums from my mother’s family (she grew up in a family of 12 children). People used to really dress up in their best clothes. They didn’t look at all like themselves, but they did put a lot of effort into those pictures. I used bits and pieces of looks from that time and translated them into something modern.”

Collection
“My collection of 20 looks is divided into 3 parts. 1. In the first part jewelry plays a big role. I used real silver spoons and made necklaces out of them. The clothes in this first part are heavy, dark and are made in shades of grey and black. 2. The second part of the collection is more tough. For this part I studied old school pictures. They inspired me to come up with several school uniforms and school bags. 3. For the third part, which is more about the reconstruction after the war,  I used my own print with rocks. It has shades of burgundy and sand in it.”

Highlights 14th edition AIFW FW2011

We did it again! We survived Amsterdam International Fashion Week, with more than 27 shows, presentations and party’s. We shot front-stage, backstage, street-wear, shows and soirees and we loved every minute of it.

More than 20.000 people attended the AIFW this time – amongst them a large group of international bloggers – and we hope they enjoyed themselves as much as we did. We did see some strong collections, beautifully dressed people and a lot of fashion-enthusiasm. We won’t forget the couture-show of Jan Taminiau or the colorful parade of Bas Kosters full with energy and fantasy. And we were surprised by the collection of Marloes Blaas and the sweet romantic style of Sage & Ivy. Die-hards like Tony Cohen and Addy van den Krommenacker demonstrated us what a real professional catwalk-show looks like. And talking about show: you don’t have to tell Supertrash anything about that. This was glamor tot the max!

And let’s not forget Spijkers & Spijkers, Monique Collignon, the LAB-shows, Ready to Fish by Ilja Visser,  Huen Yeu, Velour, Elsien Gringhuis. And the Green Fashion Competition. This is how diverse and inventive Dutch fashion-design is.

Goodiebag!? Marloes Blaas Catwalk Fashion Show FW2011

The goodiebag at Marloes Blaas looked promising (Maison de Bonneterie) but the content was disappointing.

It contained:

Useful

Shampoo – Redken

Show notes

Spam

Folder – Wildenberg

Folder – het Haartheater

Folder – Sasha Shoes

Estimated value: 1 euro

Rating: 3

Marloes Blaas Backstage AIFW FW2011

Marloes Blaas presented a strong and balanced collection. Backstage the details of her clothes were better visible and surprising. The fabrics with prints of roadmaps were wonderful as were the recycled militairy workwear.

See the collection here.

Look at our preview here.

Marloes Blaas Catwalk Fashion Show Amsterdam FW2011

Marloes Blaas showed at the Zuiveringshal today, a bigger show area, so a great step for her. The collection called ‘a woman’s merit’ was inspired by the forties and had lots of world war references in it.

The show started with heavy materials like old army tents, leather and chunky knits (capes and pants). Yet there were some airy, feminine items too, like blouses and jumpsuits. Marloes used old maps from the world war too and in that way recycled her materials like people did in the forties.

Check our show preview for more background information on the show of Marloes Blaas.

See our backstage-report here.

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