Heineken The City

July 19, 2009 by Jetty
Filed under Amsterdam, Events, Fashion

The unofficial start of AIFW was last saturday when 20 selected talents showed their creations at Heineken The City fashion design contest. Winner was Marielle van der Gouw, a shoe designer who based her winning hand-printed dress on a crushed beer-can. The white dress with colorful graphics looked very feminine yet streetwise. The other designers were inspired by the color, stars and graphics.