Trend Report SS15: clean blue

To say that denim is one of the biggest and most comfortable trends this season feels like one of the dullest and most obvious statements we could tell you right now. Has denim ever been out of style? Has it ever been off the radar? Has it ever been disliked or neglected? Na-ah. And for some good reasons. Thanks to icons like James Dean and Marilyn Monroe we’re still excited -which is an understatement, as we wear it almost every day- to pull of this iconic piece of fabric in every possible way. But for coming season designers were determined to recast denim and put a slightly more clean and luxurious stamp on it; cropped indigo mini-jackets at Burberry, clean tailoring at Margiela and retro vibes at Stella McCartney. The options are countless, but if you’re a committed denim worshipper, it’s time to tighten your relationship with the real deal: No fading. No bleaching. No glam. Keep it as easy as can be. That’s already a huge statement by itself.