Hunkemöller Brand Event 2024

The Dutch lingerie-label Hunkemöller presented their new collection this week in with a celebration of the female body in all its glory and power. It was an empowering show and fun to be present.

SS2017 Trend: Underwear = Outerwear (again)

Why don’t you.. turn your outfit inside out? Wearing your underwear as outerwear is (once again) the coolest game changer. Wear your bras and bralettes over  your blouses and dresses and you’re right on trend. Or rather, leave the house in nothing more than a sheer body, a transparent slipdress or a triangle bra (midriff on display). Probably the easiest way to make a statement this summer. At least, that’s how Victoria Beckham, Céline, Alberta Ferretti and Alexander Wang feel about it. Not to mention Dries van Noten, Miu Miu and Giambattista Valli’s version of this daring trend. So, are you ready to show some skin or even #freethatnipple? Oeh la la.. lingerie!

Trends ss2010: la la lingerie

For season ss2010 a lot of attention went out to underwear and lingerie. Many designers used lingerie-influences in their collections. Sometimes underwear was even presented as fully-fledged clothing. Especially at Dolce & Gabbana and Jean Paul Gaultier lingerie played a big part. The Dolce & Gabbana fashion show ended with all the models on stage wearing sexy, vintage-like lingerie with animal and floral prints. As the inventor of the famous cone-bra, Jean Paul Gaultier could not stay behind in this lingerie-trend. He used cone-bra details in many of his designs. Marc Jacobs let one of his models wear silky lingerie on top of her regular clothes. At Dior lingerie was combined with airy nightwear. Many models wore corsets in which their breasts were highly accentuated. Most of the time  they were worn with sexy skirts, but they were also manufactered in some dresses. The corsets were made of silk or transparent fabrics, adorned with bows, laces and ruffles. Karl Lagerfield decorated them with pieces of leather that reflected the bright spotlights as if they were made out of metal. (Tess van Daelen)