Trend Report SS2011: minimal effort, major success

This season too, you can look terrific without looking like you’ve spend hours in front of the mirror. Yes, we’re talking about the minimalistic look which is still a big trend in fashion. This season besides Chloe, Celine and Calvin Klein other brands have joined in on the fun as well. Derek Lam, Isabel Marant and Jil Sander all opted for the less is more look in their spring/summer collections.

And the great twist of this season is color. So after the minimalistic white, nude and black, there’s the minimal red, yellow, pink and even turquoise. The rest of the minimalistic rules remain the same though; clean cuts, no prints, straight lines and no extra fuzz (cutouts, frills, ruffles, bows etc).

Looking chic was never this easy…

Trend Report FW2010: Less is More

Fashion brands Celine and Chloe already set the mood last season, and for fall the minimalistic trend they started, is again huge. The motto: less is more still applies and not only for Chloe and Celine.

Clean cuts, simple silhouettes, hardly any prints and as little accessories as possible: that’s how you would describe the minimalistic trend in a nutshell. And that’s what brands like Calvin Klein, Stella McCartney, MaxMara and Dries van Noten did in their collections. Even the Gucci collection looked more simple than ever.

It certainly makes us think twice while getting dressed. Do I really need that printed legging, that bright-colored tunic, that scarf, the belt, the hat and all the jewellery? Should I perhaps keep it more simple?

And that’s exactly what the minimalistic trend is all about. Buy one or two really beautiful, well tailored, more expensive (designer) pieces and let go of all the needless extras.

Uhh..we’ll think about it!