Karim Adduchi Catwalk Fashion Show Amsterdam SS2017

Aaand fashion week is officially started! Illustrator, artist and fashion designer Karim Adduchi (1988, Imzouren, Marokko) opened a fashion filled week with his ‘She lives behind the courtyard door’- collection. Ignoring trends and other fashion codes Adduchi took us to a place where tradition and mystic determine everything. His designs represented hidden beauty and strength, as colors and patterns also referred to Adduchi’s Moroccan roots, his dreams and barriers. Lots of focus on detail, which is much appreciated after years and years of minimalism. Carpets, both fresh from the loom and antique, are draped and sculpted, combined and mixed, their heavy wool textures contrasted by the occasional shimmer of elaborate modern details. All pieces are handmade and unique; the carpets hand-loomed in Morocco, the seams hand-stitched by Adduchi. Drawing inspiration from his own heritage, reconstructing it and using this history to tell us about courtyards and the women living in them. Adduchi invited us to create our own story, handing us the material to dream and to follow him behind the courtyard door. Adduchi is a storyteller, and fashion is his way of communicating without having to speak. Oh well, enough words, just take a look at the image gallery above and you get an idea.