If anyone knows how to make fashion fun it’s Jeremy Scott. With his homage to the sixties, B-movies and sci-fi he go in touch with his most playful side. And so we witnessed models with heavy pouts and big wigs entering the runway in A-line dresses, bikinis as well as mini skirts and cropped tops. With a palette ranging from peachy to turquoise vibrant television prints, spongy knits, shiny sequins, transparent belts, mesh stockings, larger than life earrings and a necklace meets dress made out of blue and green polka dots it was all in the mix. A collection for the cool kids who dare to wear to make a bold statement by wearing something a bit off. Or for the older ladies who want to answer to their lighthearted fashion sense.
The rainbow spectacle Jeremy Scott presented yesterday looked back to the nineties, and at moments to the seventies, and maybe further away. There were sweat suits, stretch dresses, and leggings printed with computer screen shots and instant-message emoticons. “We use them to communicate our emotions,” Scott explained to the press. “I’m angry, I’m happy, I’m horny, I feel kind of flirty. That’s now a legitimate answer.”
Jeremy Scotts fall winter collection sure will result in some rip offs in cheap fashion-chains. A parody on American symbols and cartoons is always a nice subject on T-shirts. The collection looked campy, sexy and was as light as Barbie and bubblegum. But that’s just Scotts message: Fashion should be about having fun. There was a bombast of Nineties-inspired clothes: furry neon dresses in angora, plastic jackets, and pigtails. Bold colors like red, yellow and blue, shiny fabrics and provoking slogans like Enjoy God? and Milk Kills.But in these times those slogans look funny and a bit childish instead of shocking.
“I can be a freak, every day of every week” sang Estelle – part of the soundtrack at the show of Jeremy Scott. Well, you can say that from the designer himself too, and he seems to wear that slogan with pride. He is the guy who makes coats of Mickey Mouse gloves and dresses in Flintstones prints.
His fall collection was named Hanger Appeal, and contains a mix of sporty print pieces, restyled classics (like tuxedo’s) and a section with jewel and cross covered dresses.