DFA Nominee 2012: Hyun Yeu

Last year designer Hyun Yeu received the Dutch Fashion Incubator award during the DFA´s, which gave him the opportunity to sell his design in Dutch department store De Bijenkorf. This year he is nominated again and determined to win in order to expand his team and pursue an international career in fashion. Time to freshen up everyone´s memory and give a small impression of what we can expect coming Friday in The Hague.

Fashion label
Ado Les Scents, menswear. Founded in 2009.

Signature
High quality menswear with innovative shapes en fabrics.

Short bio
After graduating at the Gerrit Rietveld academy Hyun Yeu did an internship at Viktor & Rolf. He than founded his menswear label Ado Les Scents in 2009. That same year Yeu won the Frans Molenaar award (a 10.000 Euro money price) during the Amsterdam International Fashion Week. Last year Hyun Yeu also won the Dutch Fashion Incubator award durin the Dutch Fashion Awards. This summer it was announced Yeu is the new designer for Dutch fashion brand Gsus.

Quote
“My clothes may be artistic. As soon as they leave the work room it’s all about business.”

Collection
Friday night during the Dutch Fashion Award show Yeu will show his brand new collection for the very first time. “It´s named CLONES and it´s a story about identity,” says Yeu.

Plans
Yeu says he has been working very hard and of course hopes he will win Friday night´s big award. Yeu: “It´s time to grow internationally. If I win, I will use the money to set up a good team to grow further.”

ADO LES SCENTS by HYUN YEU Preview Amsterdam Fashion Week

Fashion Brand Ado Les Scents will show it’s fall/winter 2012/2013 collection on today at 1.00 PM. Designer Hyun Yeu spoke with us about his brand new collection and how he came up with his inspiration.

Title
“The name of my new collection is 1984, after the book written by British writer George Orwell. In this book he focuses on the Western world in the year 1984. People work in factories and live a said, colorless existence. This became my inspiration for the show.”

Hard work
“I came up with this 1984 theme, since I was having a lot of down energy. After years of working in the fashion industry I realized everything is really difficult. It is very hard work and sometimes fashion also feels like a factory, in which everyone is just making a small part.”

Collection
“I translated this down energy through monotone clothes, with hardly any identity. All items we designed look very similar. I used lots of black and grey and just a little bit of wine color. The collection is really about what menswear actually is. We will show about 22 looks. Since we have been to Florence and go to Paris right before the show our collection is already completed.”

Joy
“Though my inspiration is not so cheerful, I am very much looking forward to the show. I love showing my work to a broad audience and I like the vibe at Amsterdam Fashion Week. I enjoy working with a great team of models and hair & makeup stylists; it makes me feel fashion is alive. When we prepare for the show I also want everyone to have a really good time. Backstage preparations is not work for us; we are just enjoying. It’s like a holiday to us.”

Hyun Yeu (womenswear) Catwalk Fashion Show SS2011

On Friday Hyun Yeu presented his womenswear collection just one day after his menswear show. There were ten looks ranging from a long peach-colored gala gown to a black lace party dress.

The blouses looked very good, especially a transparent black one. They had special shoulders and sleeves. A strong jacket with cut sleeves looked very good.

Like in Hyun Yeu’s menswear collections the womenswear pants looked great. The lace and sequined dresses would be great for a night out, yet they were not very outspoken and could have had more of a Hyun Yeu touch.

Such a pity there were only ten looks, we would have loved to see more…

AIFW Sfeer Dag 2

Impressie van de tweede dag AIFW Amsterdam Fashion Week (backstage, fashion shows & people.)

[vimeo]http://vimeo.com/13397425[/vimeo]

Ado les Scents by Hyun Yeu Catwalk Fashion Show SS2011

Designer Hyun Yeu told us he was pretty nervous before today’s show. But there really was no need for that. For the third time Hyun Yeu proved he’s a talented designer who really has something to offer.

Today’s collection was inspired by the character of King Edward VIII, who gave up the English throne for a divorced American Woman. He named the collection The King Is Helpless. This inspiration was visible through looks that were vulnerable and romantic at the same time.

Yeu designed round shoulders, slightly puffy ¾ sleeves and little pleats in unexpected places. The clothes were made out of lightweight cottons, summer wools, silks and hi-tech fabrics. There were both casual and formal pieces in the collection.

Casual were the shorts, t-shirts and sport jackets, while suits (with checks), tailcoats and trenchcoats felt more formal. Several blouses were almost transparent and the shorts made of nylon resembled leather. All clothes came in pale green, light blue, navy, black and white, perfect shades for summer.

All looks were tailored really well. Especially the pants, the blouses and the navy trenchcoat looked stunning. Tomorrow Hyun Yeu will show a small womenswear collection. Since we loved the show today, we’re very curious about tomorrow. Will Yeu’s womenswear be just as good as his menswear line?

Ado Les Scents by Hyun Yeu Amsterdan Fashion Week fw2010

Fashion designer Hyun Yeu presented his second menswear collection for fw2010. He named it Rain, while the clothes in this collection were meant to be worn (with a smile) on a rainy day.

The main character in the collection was a coat. We saw a fur coat, trench coats and some shiny silver and blue coats. A cashmere pea coat was so popular that couturier Frans Molenaar already bought it right after the show.

Hyun Yeu also showed some suits in orange black and some long woolly sweaters. We spotted them already the menswear collections in Milan and Paris, but Hyun Yeu presented some old fashion long Johns as well. They were worn with short tight jackets (with only one button) and blouses.

When we asked Hyun Yeu which item was his favorite he said: ‘All the outfits are my babies. I cannot pick one favorite, that’s like choosing between your children. I love them all.’

Besides the trench coat, we loved the pleated silk wool pants in his collection. They fit perfectly and were very well executed.
Actually they look too good to wear on a rainy day, if you ask us.

Hyun Yeu Catwalk Fashion Show SS10

Somehow Hyun Yeu’s womenswear communicates better than his menswear. Maybe it’s because there are not so many men waiting for sensitive, boyisch clothes in sheer fabrics and soft colors. Although the theme of the collection – I still have butterflies –  is really touching and heartbreaking, because it’s about the first time a person falls in love. Ah, l’amour!

Frans Molenaar Prijs 2009 Catwalk Fashion Show SS10

Today Dewi Sarah Pfeiffer, Jimmy Paul, Dido Yland and Hyun Yeu showed their collections at the Frans Molenaar Prijs 2009. Hyun Yeu won the price.

Lichting 2008: Hyun Yeu Catwalk Fashion Show