Summer in the City: H&M at A’dam Open Air

Follow H&M at Amsterdam Open Air Festival 2012 where visitors were styled by H&M’s style advisors in fantastic 50’s outfits from the ‘H&M for water’ collection and photographed against a 50’s backdrop. The collection will be available from May 31st 2012. Of all sales from this collection 25 % will be donated to WaterAid which helps to provide clean water and sanitation to some of the world’s poorest areas.

Giorgio Armani Catwalk Fashion Show Milan SS2012

The Giorgio Armani ss2012 show had a lot of ingredients that popped up in other shows this week which set the mood for next spring. First of all the color blue, then the new suit with wider pants and longer jackets, followed by the short (motor)jacket and the return of sportswear. The only thing we missed were the bold prints and colors – but these don’t belong to the image of Armani. Well, except for the checkboard-print we noticed at some knitwear and shirts.

Versace Catwalk Fashion Show Milan SS2012

It looks like it’s time for a true, classic Versace revival. Not only because of the Versace-inspired show of D&G, also because of the ss2012-collection Donatella Versace sent out yesterday AND the news that she is signed on to be Swedish fashion giant H & M annual guest designer. The collection -launched at nov. 17th in 300 shops around the world – will look back at the Versace-heritage with lots of leather, color, prints and vivacity. For the first time there also will be a small home-collection. Donatella was wearing one of the dresses yesterday when she entered the catwalk after the show.

Maybe that explains the ss2012 collection, full with old fashioned versace-prints, play-boys, and suits that closed low to emphasize the torso. Other elements of those heydays were the baroque-print and lots of buckles.  The swirling curlicues that were a Gianni signature reappeared  in black and white, across jeans and silky blousons, decorating the bath-robes that were once every well-dressed pool’s accessory of choice, and as the tone-on-tone pattern on a sheer mesh shirt. The buckles decorated leather trouser legs, and as closings for jackets.  Colors varied from chrome yellow, grass green, cobalt, hot pink and vermilion.

Here’s the official announcement of the Versace for H&M collection:

 

Bonne Reijn wins ELLE H&M Stylist Award 2011

Lanvin for H&M Fashion Show New York

Last night all the clothes from the Lanvin for H&M collection came alive during the grand haute couture fashion show in New York. Everyone who is someone in the world of fashion was gathered at the Pierre Hotel. Stars like Sofia Coppola, Andie MacDowell and Elettra Wiedemann attended were their the celebrate H&M’s latest collaboration with fashion house Lanvin.

Especially for the show all pieces from the Lanvin for H&M collection were reworked and were given an individual touch. So real haute couture was presented on the runway! The special pieces will later be sold in an auction and all proceeds will be donated to UNICEF.

The models (Pixie Geldof, Olga and Anna dello Russo to name a few) playfully walked the runway. Anna dello Russo even brought a dog on stage.

It was one big party which, for the guests, had a spectacular ending. They were all allowed to buy seven pieces of the Lanvin for H&M collection. Unfortunately we have to wait until November 23. We’re so jealous!