Streetstyle Icon: Hanneli Mustaparta

When you type Hanneli Mustaparta in Google Search there’s no doubt you immediately get the sense this woman isn’t just someone who happens to be ‘just’ fashionable. Definitely not when you see her in line with other names like Leandra medine, Anna Dello Russo, Elin Kling, Chiara Ferragni and Miroslava Duma. And when you dive in even deeper, you will see she isn’t just a pretty face. Enter Hanneli Mustaparta — the Norwegian born model-turned-photographer, blogger and stylist who took the fashion world by storm.

Her razor-sharp cheekbones and long legs may already reveal her modelling potential. A career she began at the age of seventeen, but after realising that she was “never going to be a supermodel,” she turned the lens on herself. It all started out in New York in 2009 by taking some random pictures of herself and the outfits she was wearing on a daily basis and posting them on her blog Hanneli, where she posts a mix of street style photographs and self portrait shoots. But her taste for fashion and styling wasn’t so random after all as her personal style quickly gained worldwide attention from the fashion media -named by Vogue as one of the most influential bloggers- and before she knew it she became a highly acclaimed street style icon.

Her perfectly styled outfits turned her into a popular staple for street style spreads, but it’s hard to put her in a box as her style is constantly transforming from day to day. She’s a true fashion chameleon who can pull off anything, no matter what colour, fabric or silhouette or which city she’s staying. She switches easily between Scandinavian minimalism, boyish ensembles and romantic flowerpower, combining her favourite fashion labels such as Acne, Prada, Burberry, Miu Miu, Jil Sander, Lover, Mulberry, and Calvin Klein.

In a funny matter, her huge popularity took her into the modelling business again, as she starred in the Diesel Black Gold summer campaign (2013) and appeared on several magazine covers from ELLE to Cosmopolitan. Hanneli, she may not be a Supermodel, but you’re most definitely looking at a Superblogger.