Hacked by Van Slobbe Van Benthum Catwalk, Fashion Show MBFWA SS2018

Then it was on to the works of designers Alexander van Slobbe and Francisco van Benthum who have worked together since they started their joint project Hacked in 2014. Hacked is a reaction to our fast fashion society, a desire to change the fashion system from the inside out by hacking it’s different parts, one by one. After having focused on brands, the production proces and sale points the designers now thought it was time to tackle the next big thing in the classic fashion infrastructure: fashion week.

Fashion week needs a big transformation, according to Van Slobbe and Van Benthum. So the show was a big shout-out to everyone from inside as well as outside the fashion industry. Letting them know the system doesn’t function anymore and brands can not keep on producing clothes for a target audience that is slowly diminishing and will soon no longer exist.

As a contrast Hacked by_ wants to show it’s approach and focuses on the design, the production proces and the wearer of a certain piece of clothing. Qualities that matter so much more nowadays, instead of the classic fashion show that was still able to seduice it’s audience. It’s about storytelling and Alexander van Slobbe and Francisco van Benthum told a lovely fashion story tonight. That of roomy raincoats, highly desirable (commercial) sweaters, wearable shorts and sporty influences in which not the design’s signature but it’s development and sustainable approach to fashion were key.