Goodiebags !? Day four – Amsterdam Fashion Week

This year we pay attention to the goodiebags we receive at every fashion show. Although they’re called goodiebags, not everything that’s inside is really a goodie. Therefore we review the bags we receive during the Amsterdam Fashion Week and estimate their value.

At the end of the week we’ll announce the winner of our Goodiebag Contest. Check it out!

OntFront

The goodiebag we received at the ONTFRONT fashion show contained:

Useful

Magazine – Playboy
Magazine – James
Scalp Relief – Redken Cool Finish – Redken
Mini backpack – Eastpak
A men’s boxer – Claesen’s

Spam

Folder Simon Amon x Fret Hinge

Estimated Value: €18,-

Rating: 6

EnD

The goodiebag we received at the EnD fashion show contained:

Useful

Lipgloss – Maybelline
Tampons – Beppy
Magazine – Cosmopolitan

Spam

Folder – Beick
Folder – Mevipu

Estimated Value: € 10,-

Rating: 5

Michael Barnaart van Bergen/Brillant

The goodiebag we received at the MICHAEL BARNAART VAN BERGEN/BRILLANT  fashion show contained:

Useful

Magazine – Beau Monde
Magazine – Contemporary Luxury
Lip balm – Hannah
Deo – Vogue
Shampoo – Redken
Mirror/Brush – Styletoday

Spam

Folder – Blue
Folder – Hannah
Card – 94 wines

Estimated Value: € 12,-

Rating: 6

EnD Amsterdam Fashion Week fw2010

The fashion show of Eva and Delia was introduced by a short forties/fifties movie in which we saw Victoria Koblenko and Sebastiaan Labrie. It was inspired by Hollywood’s black and white crime-cinema.

Small lamps were hanging above the catwalk and as they lighted up the models appeared.

The designers described their collection as the most chique, fatal, feminine and dramatic one ever. They passed the campy influences they used earlier and focused more on glamour. Yet they still cherished their cutting edge and rocky energy.

Eva and Delia showed a lot of accentuated shoulders. Several fans attached to dresses came by as well. Long eighties inspired jackets with shoulder pads, worn as dresses, and high-waisted pants were also shown.

All designs came by in gold, black and beige and were worn with bronze necklaces.

At the end of the show all models stood still on the runway as the lamps above their heads were turned off one by one to the sounds of Rock ‘n’ roll suicide by David Bowie.

Eva and Delia showed their first collection for EnD in 2007. In November 2009 EnD won the Marie Claire Prix de la Mode as Best National Designer.

Streetwear Amsterdam FW10 Day 3

What are you wearing during the fashion week? Your Burberry-boots, your latest D&G-vest or that vintage YSL? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam.

Ontfront Amsterdam Fashion Week fw 2010

The menswear-label Ontfront has a signature of its own: rebellious but focused at real men’s  tailoring. The fw 2010 collection had a hint of techno eighties with a straight and gründliche German touch.

Designer Liza Koifman was inspired by car-races at Le Mans and Monaco and car-design and aerodynamic silhouettes. Colors were dark and reminded us of asphalt, rubber wheels and colorful highlights, fabrics were classic but also techno.

All together it was a mucho macho collection with a playful touch, like little boys wearing tough clothes to be like their big brothers. But hey, men and cars – it’s the same as men and clothes. Showing off is allowed.

and beyond amsterdam fashion week fw2010

Mysterious, magical, from outer space and yet very poetic – those were the characteristics of a strong presentation of End Beyond.

Frontrow Day three – Amsterdam Fashion Week

Supertrash knows  how to get attention: inviting lots of vips, and creating a buzz who’s coming or not. Well, we noticed many Dutchies found their way to the show, although a few left angry because of the way they were treated. Maybe they were not happy with their seats, or they didn’t receive that much wanted goodiebag?

Anyway we spotted a.o. Bridget Maasland, minister Cramer, soccer-player Edgar Davids, Lieke van Lexmond, model Yfke Sturm and as special guest Alexandra Richards – daughter of Rollings Stones-member Keith Richards.

Claes Iversen Amsterdam Fashion Week fw2010

Claes Iversen’s collection called Le Petite Femme was indeed a very feminine collection. We saw lots of ruffles and shiny kristall flowers.

Claes showed some great designs in which heavy winter fabrics were mixed with transparent organza. From under some skirts and dresses was a transparent layer visible. A checked skirt was matched with a floralprinted blouse. All blouses had a small cute collar.

The collars in this collection were bordeaux red, gold, pink and navy blue.

At the ending of the show a model appeared in a white wedding dress full of price tags. But not only the dress, also the model’s face and the veil of the dress had price tags added to them.

We already heard a lot of people saying Claes’ collection was great and we couldn’t agree more.

Supertrash Amsterdam Fashion Week fw2010

“A new era has begun in which power is back where it belongs, women finally will take over authority. SuperTrash tells this story with her new winter collection, specially created by Power women for Power women! Who can we honor better to celebrate this than the most famous queen of our history that ruled over a whole empire: Miss Cleopatra.” This was according to their pressrelease.

And it was a strong woman indeed that walked the catwalk at the Supertrash-show. And she couldn’t care less what others would think of her ultra-tight, short dresses, high heels, glitzy leggings and comfy cardigans or leather jackets. Colors moved form black to brown, green and off white. Silver studs, golden tinkles and long zippers made it look more tough, while big flower-prints added a touch of femininity.

Amsterdam Fashion Week 2010: ambiance & people

The second day of the Amsterdam Fashion Week was a busy day for Dutch terms. With seven fashion shows and a book presentation of Fong-Leng we had a lot to do. Of course there were also many interesting visitors. Here are some impressions…

Goodiebag !? – Mattijs

The goodiebag we received at Mattijs’ fashion show contained:

Useful

Lipstick (color sensational)

Magazine Marie-Claire

Magazine Nouveau

Hair spray 50 ml – Redken

Small wristband – I Amsterdam

Lipbalm – PTB

Spam

Folder – Athena Skin Care

Leaflet – United Nude

Leaflet – The Home Collection Vitra.

Estimated value: € 15,-

Rating: 6

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