Beautytrends ss2010: frizzy hair

While we’re spending millions on hair straighteners and anti-frizz products the frizzy hair look is promoted big time on the catwalks.

In many shows the models’ hair was messed up and looked frizzy. At the Etro, Westwood and the Sonia Rykiel show the hair looked extraordinary. And what about the big Afro-wigs at Vuitton!

Of course the frizzy hair had to be the look of Sonia Rykiel’s models. That hairstyle has become the brand’s trademark. Other fashion brands must have chosen the look because they wanted to show something else, not because it looks so good.

The frizzy hair trend could be catastrophic for the economy. Yet it would be a solution for all women who’ve died, bleached, curled and straightened their hair so much that it has become frizzy itself.