H&M launches eco-fabulous Conscious Collection

This spring H&M will launch yet another eco friendly fashion collection. The Consicous Collection, which will hit the stores on the 14th of April, is meant for women, men and children and looks amazing.

With lots of whites and shades of nude, embroideries, ruffles and drapings the collection for women is ultra-romantic. And though the designs are made from organic cotton and recycled polyester, there’s no sign of the geeky image sustainability might have. We loved the maxi skirt, the shorts and the beautiful embroidered dresses!

With Natasha Poly as the face of this collection (in the commercial for the sustainable Garden collection of last year we saw her with blond hair) H&M couldn’t have picked a better spokesperson.

Here are some snapshots of the Conscious Collection…