Fenty Puma by Rihanna Catwalk Fashion Show Womenswear SS2018 New York

The set of Rihanna’s Fenty Puma show was a pair of pink sand dunes over which several BMX bikers flew in a series of aerial stunts. After last season’s show of schoolyard stereotypes and the 18th-century girly sport of the season before, Rihanna went in an entirely different direction with a hyper-athletic mash-up of surf, motocross, rock climbing and all things extreme sport.
There were windbreakers and biker shorts, hoodies, racing pants, and for the first time, swimwear. Everything was torqued with athletic straps and buckles and emblazoned with Puma branding as well as words like “wet” and “drowning” in fast, graphic fonts. The colors were classic sports-born combos of navy and hot pink, black and fiery red, pool blue and white and hunter green and navy. The tight stuff was tight, but there was oversized stuff too that had a current street flavor. Everything was styled to the nines with attitude and a sense of humor. And once again Rihanna managed to make athletica, one of the most widely mined concepts in current fashion, into a vibrant collection with a point of view that can hold its own.