Emporio Armani Catwalk Fashion Show Milan FW2010
February 26, 2010 by Jetty
Filed under Fashion, Milan, womenswear
The Emporio Armani collection was pretty and upbeat, just what an uptown girl needs. A short fur or leather jacket, loose pants which narrow at her feet, a draped top and of course a glitzy dress for the night.
Armani played with textures, colors and shape. Techno-materials were used next to more traditional textiles as organza, wool and velvet. Colors were typical Armani-style: taupe, dove-gray, beige, slate and cloudy gray. Although the brick-orange was quite surprising and didn’t do it for us. But maybe his growing Asian market will love it.
Throughout the collection we noticed a refined exchange between masculine and feminine, which is typical Armani. Jackets, pleated at the back, were made of organza, a chalk stripe waistcoat took the place of a T-shirt and shirts evolved into featherweight ultra-feminine tops.
Milan Catwalk Fashion Show fw2010 : Emporio Armani
The Emporio Armani show for fall/winter 2010 opened with a few groups of models wearing different sets of sportswear. The clothes were often made out of sporty rubber and most models wore crazy bonnets to finish their looks.
After the sport-influenced clothes many suits came by. Those – pretty tight – suits mostly came in grey. Grey happened to be the main color of the collection, representing the landscape of the big city (asphalt grey, rainy day grey). Yet it was often mixed with neon-colors to add a techno edge to the outfits. The many zippers on those outfits added to that feeling.
Since the show was all about geometry, many suits had small checks or circles in black and white. Armani also presented some graphic knitwear.
The accessories for the show were hats (which the models carried on their backs), sunglasses and gloves. The models walked the catwalk on big shoes that matched the shades of grey of their outfits.
At the end Armani showed the results of his collaboration with Reebok. About thirty models came on to the runway at the same time, wearing nothing but some men’ s briefs and the new EA7/Reebok shoes. We have to admit, we had a hard time focusing on those shoes!
Emporio Armani Catwalk Fashion Show ss2010
September 26, 2009 by Jetty
Filed under Fashion, Milan, womenswear
Since Giorgio Armani told WWD in an interview he suffered from hepatitis, you look different at the 75 year old designer. We’d better enjoy his skills as one of the greatest fashion designers of the last 30 years now we can than keep on complaining about his long shows and sometimes awkward collections. His heritage was and is still amazing. His talent as a designer was visible in the collection he showed today full of pretty young things in short, swirly skirts, short tailored jackets and dresses. It started with black, grey and neutrals but exploded in bright colors at the end. I immediately fell in love with the heels and bags.