Amsterdam International Fashion Week Preview: Elsien Gringhuis FW2011

Elsien Gringhuis took her inspiration for her fall winter 2011 collection from the Dutch countryside, with it’s endless view, clear fields and lots of wind. She called her collection ‘One of these days’, after a Pink Floyd song. Giving away a bit of the ominous feeling this seeming fresh collection has.

For her 18 different looks Elsien used natural materials like hand painted silk, bamboo and wool and opted for colors like black, white, green and (light) blue.

For this new collection she focused more on the wearability of her designs. She also developed her way of pattern making. ‘I challenge myself trying to use the minimal amount of parts for my patterns, maybe one or two’, Elsien said. ‘I also tried to give the collection more of an airy feeling then I did with other collection.’

Elsien’s favorite outfit of her new collection is a silk jumpsuit.

Fashion director Destiny on acid

Fashion director Destiny on acid backstage at the shows of Elsien Gringhuis and Non by Kim.

[vimeo]http://vimeo.com/9054646[/vimeo]

Elsien Gringhuis Catwalk Fashion Show SS10

It was Elsien Gringhuis’ first  show at the Amsterdam Fashion Week that she presented individually. Gringhuis studied at Artez in Arnhem and works for G-Star at the moment. What she showed at AIFW looks rather strict, with a clean cut silhouette, straight lines, minimal and very constructed. ‘Focus’ was her theme, a collection about all the stress and chaos we have to got through all day and the need to focus. Although it’s not certain she will produce her collection – because she is still looking for ateliers – you can buy a real Gringhuis soon at the Hema. The designer won the Hema-designcontest with her raincoat made of biological cotton and rubber coating.