WE ARE MUZE presentation Paris SS2017

WE ARE MUZE is a collective of four individual labels that took its name from a whimsical persona that the designers have sculpted together, their muse, who allows them to showcase their individuality and strength. WE ARE MUZE functions as a platform that offers possibilities to share experience and knowledge and invite upcoming designers to join forces. This season the designers that presented themselves are: BYBROWN from designer Melanie Brown, who is driven by technical tailored design combining engineered craftsmanship with contemporary, raw elegance.
JESSICA JOYCE, whose clothes portray the designer’s fascination with modern angular and geometric shapes, which have been influential in the development of her signature abstract style.
LOVELUHA – designer Natascha Nedoluha – celebrates the creative power of nature. All her jewellery are a reminder of our long-lasting connection with this phenomenon, lovingly laid bare to adorn a woman’s expression and beauty.
ELECTRIC CO from designers Conny Groenewegen unravels the essence of each gesture, utilizing fibres and threads to reassemble the narrative to reach a point where the material starts to create a path that follows its own rules

WE ARE MUZE has a fluid construction allowing it to work with artists in photography, film, dance, graphic design and other fields. The designers aspire to touch the senses, spark the imagination and use their muse as a language to develop new dialogues.
The collective is supported by the Netherlands Enterprise Agency through the Partners for International Business Programme, promoting Dutch fashion in France.

Viktor & Rolf – Backstage – FW2010

During the V&R show there was not as much excitement backstage as there usually would be. The reason for this, of course, was the fact that Viktor and Rolf were dressing their models on stage, in stead of backstage. It took away a lot of the tension behind the scenes, but on the catwalk the pressure was on!

With each outfit Viktor and Rolf had to put on one of the models we were worried whether or not they would make it in time. And fortunately they did. All the dressing and undressing was done in about twenty minutes.

Of course backstage a lot of the preparations were done. Viktor and Rolf had to be able to easily take off the many coats Kirsten McMenamy wore. So they shouldn’t be too tightened. V&R had to know exactly what to do with each dress too, so the rehearsals were more than necessary. Also, the models that walked in the second half of the show did have to be dressed before entering the catwalk (they were going to be undressed by V&R).

Though well-known models like Karlie Kloss, Mirte Maas and Patricia van der Vliet walked in the show. They were hardly recognizable. They all wore caps and sunglasses and had large ponytails. Their make-up was plain: bleached eyebrows, light-colored lips and a rather pale skin tone. So the make-up wasn’t too special but the spectacular show totally made up for that.