Dagmar Catwalk Fashion Show SS2011

Today Swedish label Dagmar showed for the first time during Amsterdam Fashion Week. Dagmar was founded in 2005 by three Swedish sisters: Kristina, Karin and Sofia. They all had their experience in fashion and decided to start a young, high end fashion brand.

Dagmar’ clothes usually are inspired by the Art Deco period of the twenties/thirties. Moving images, architecture, art, music and dance often are an inspiration for the collections too.

The Dagmar summer collection of today was trendy and wearable and showed diverse styles. The handmade knitwear was one of the strongest aspects of the collection, it came by in a mix of gold, black, grey and yellow. Another thing the Swedish sisters proved to be very good at were the masculine perfectly tailored jackets with shoulder pads. Especially the jacket of a beige colored suit looked stunning!

Dagmar’s pants were loose and were very elastic. And though elastic fabrics usually aren’t very appropriate to leave the house in, Dagmar showed some great examples in which you can do that.

A few tops with lots of texture were less impressive, yet the printed dresses at the end made up for that. The last look was not the strongest of the show; a thick white top combined with an airy pink skirt.

Overall Dagmar showed some great style and definitely has potential in the Netherlands. The sister’s muse, grandmother Dagmar, can be proud of her three granddaughters.