DFF Prelude: Conny Groenewegen Catwalk Fashion Show SS10

By Ivo Wiermans

It’s time for change! And we don’t refer to the legendary words spoken by Obama, but to the atmosphere at Prelude. You know, the seasonal event on the eve of Amsterdam Fashion Week, where young Dutch fashion talents show their newest collections. The young designers at Prelude brought an unanimous message. Long-lasting designs with a focus on shape and excelling with simplicity showed a new generation of designers that prefers high quality to short-term fashions.

In the wedding chamber we experienced the presentation of Conny Groenewegen’s spring collection. It was a true experience,  instead of models ballet dancers showed some disproportional outfits in old blue and green. They looked like wide pyjamas and oversized shirts people wear at home. The dancer’s moves showed how clothes can be comfortable and graceful at the same time.
On the catwalk in the courtyard the show continued. There were more asymmetrical pieces, made of ingeniously woven, knitted and perforated materials. Conny too puts focus on shape and volume. Draped satins held together by buttons, ribbons or zippers looked both happy and elegant. A closer look to the used materials, shows the outstanding craftsmanship of this promising designer.