Menswear Trend Report SS2011: Bright & Shiny

The biggest summer trend in womenswear without a doubt was the colorblocking trend. Gucci, Jil Sander and Prada set the tone with their collections and the trend immediately was picked up. In menswear the same thing happened, though a bit more subtle. Here Kenzo, Calvin Klein and Louis Vuitton showed some bright hues too. Yet it was Jil Sander that went for colorblocking all the way.

Though the trend wasn’t as big in menswear as it was in womenswear; men certainly are wearing more brights this season. Mixing several bright colors together in one look might be a little too much for some men, but at least the designers above brought some of the fun back in fashion.

Check out our gallery for some of the brightest summer looks.

Trends ss2010: sunglasses

When it comes to sunglasses every possible shape, size and color was presented on the runway.

We saw a crazy pair at the Ungaro fashion show which had diamonds all over the glasses. At Alexander Wang they were very pointy. At Hussein Chalayan they were pentagonal. In the Moschino show a few pairs had the shape of a flower.

Karl Lagerfeld put guitars on the side of his glasses. At Jenden they had all kinds of sparkling colorful rocks on the frame. And Louis Vuitton made them look like diving-glasses.
If there was a trend to be recognized among all those sunglasses it might be the one of the small circular Beatle glasses. They were there at the fashion shows of Erdem, Carolina Herrera, House of Holland, Iceberg and Schwab.

Another variant that stood out were the sunglasses with the pointy Fifties-inspired sides, which give someone the angry schoolteacher’s look. Jenny Packham, Rochas, Sonia Rykiel, Alexander Wang and Giles had them in their fashion show.

So, no specific look stood out for SS2010. Yet it might be time for the Beatle-glasses to return.

Trends ss2010: men in red

When we look at the menswear collections for spring/summer 2010 one thing immediately catches our attention:  together with black, white and beige we see lots of bright colors.

Blue, red and purple dominated the new collections, especially the ones by Bottega Veneta, CP Company, Dirk Bikkembergs, Armani and Ferragamo. At Ungaro the models wore lots of pink.

Since we saw mostly red in the spring/summer collection, let’s focus at that. It came by in dozens of different shades. At Armani, Ferragamo and Gaultier the red tended towards orange. At Lanvin and Emporio Armani a deep red prevailed. One of Paul Smith’s models was totally covered in red, including his shoes.

Many red coats passed by. A few in leather (Louis Vuitton, Burberry, Ferragamo, Iceberg), some trenchcoats (Paul Smith, Trussardi) and several jackets (Gucci, Bikkembergs, Bottega Veneta).

With so many shades of red there will surely be one that matches your skin tone. So no one has an excuse not to follow this red color trend next season.

Make-up trends ss2010: bright eyes

No smokey eyes next season, but bright colorful ones that really stand out and give you that summer-feeling.

The models’ eyes were painted in every color of the rainbow. At Dior they were purple, blue and green. At Fahri they came in a pastel green and purple combination. Galliano’s girls had pink eyes. Luella Bartley gave her models a thick layer of blue eye shadow, which even crossed their eyebrows.

At Issa the eyes were metallic green and at the Derek Lam fashion show they looked like little rainbows in orange, purple and green. Viktor & Rolf gave their models a mix of pastel-colored eye shadow as well; we saw pink, blue, purple and green. Those colors matched with the outfits from their SS2010 collection.

The combinations of many bright colors looked great on each of the models. So for next summer I think we can spice up our make up and try to create the same pastel-colored eye shadow look for ourselves. If you dare, use green and purple; they seem to be the main colors for 2010.