LEW Catwalk Fashion Show SS10
Kim Leemans and Merel Wicker met in 2001 at the Rietveld Academy in Amsterdam and have been cooperating ever since then. In 2007 they decided to start their own label, LEW. The duo knows how to translate a concept into wearable clothes. They use eyecathing techniques, fresh mature colors and graphic shapes which create a refreshing and powerful image. Their ss2010 collection refers to the vibrant, continuous changing period that lies behind them.
Supertrash Catwalk Fashion Show SS10
Suptertrash is getting more and more popular in our little fashionminded country and also abroad. The label showed in a crowded venue with former supermodel Janice Dickinson as special guest sitting frontrow. The collection was split into three themes, Animal Jungle, Blossom and Caleidoscope. The first was inspired by all imperfections of nature, animalprints and flowing lines, the second theme had a spring-connection – elegant, glamourous and a little naive – Caleidoscope was all about colors, tunics and kaftans. Very commercial, very feminine, and a lot of supertrashy fashion.
Blue Blood Catwalk Fashion Show SS10
July 24, 2009 by Joris
Filed under Amsterdam, Fashion, Featured Items
The ambitious denimlabel Blue Blood showed a very remarkabel collection fridaynight. Eccentric personalities and memorable friendships inspired the designers, and Blue Blood-owner Steve te Pas referred at movies like The Royal Tennenbaums and The Darjeeling Limited. Family-ties, different personal styles and the focus at detail, uniforms and old luxury in those movies were important elements. Old luxury was translated into ripped and washed baggy jeans en vintage suitcases. Sailors and the see were recognized in the many red and blue outfits, shirts with prints of knots, shorts and sneakers. Avelon, the designer-collection of Blue Blood designed by Erik Frenken – had a universe theme with prints of nature, lightning, stars and planets. Result: a colorful collection, with a-symmetrical legwear, feathers, tunics at slim pants, beautiful flowing dresses and jumpsuits.
Made Catwalk Fashion Show SS10
Designer Miriam Flores launched her label Madé in 2005 and because of het clear vision and hard work her label grew at fast pace. The combination of Brazilian swing, the origins of the designer, and the Dutch down-to-earth attitude, her current home, makes for an ultra-feminine style with inspiring minimalism. In her collections, Miriam Flores takes Madé fans all over the world. For the summer of 2010, and for Madé’s first AIFW fashion show, Miriam went back to her Brazilian roots. The designer was born in Rio de Janeiro and therefore proudly carries the name ‘Carioca da Gema’. She still is a regular visitor of Ipanema, the hip jet set hang out of Rio and continues to be inspired by this famous neighborhood. She proposed a sophisticated, relaxed, unpretentious and uncomplicated look. Just like the people of Ipanema. And of course a natural sensuality, which has become a Madé trademark. The natural contrasts and many colors always unite in harmony.
Frans Molenaar Prijs 2009 Catwalk Fashion Show SS10
July 24, 2009 by Joris
Filed under Amsterdam, Fashion, Featured Items
Today Dewi Sarah Pfeiffer, Jimmy Paul, Dido Yland and Hyun Yeu showed their collections at the Frans Molenaar Prijs 2009. Hyun Yeu won the price.
Daryl van Wouw Catwalk Fashion Show SS10
July 23, 2009 by Joris
Filed under Amsterdam, Fashion, Featured Items
By Ivo Wiermans
Daryl van Wouw’s spring summer collection for 2010 offered his usual key-items: the one-shouldered shirts, sweat dresses, hoodies and other sportswear inspired items. Prints were graffiti-like, dominant colors were white, grey and black, with accents of lime and fuchsia.
For this collection Daryl van Wouw got inspired by the game itself. The many squares on a board game were translated into braided shawls and tops and at the end of the show into bold 3-dimensional cube dresses. Although the clothes looked sporty, there was something chic and exotic about this collection as well. Like the many fringes, converted into exotic bright-colored turbans or shirts turned into scarfs. Jackets and dresses made of layered black leather looked exquisite and took Daryl’s street fashion to a next level.
Some good old Levi’s were added to the outfits as well. The jeans (some in shocking lime) were ripped, deconstructed, torn apart and some inventively used as a jacket. Daryl en Levi’s turned out to be a perfect match.
The accessories were cheerful and elegant. Board game coins were used as bracelets and shiny earrings, creating an almost African look. There was also tribute to the late King of Pop: white socks and glitter shoes! ‘Beat it!’ seemed to be Daryl’s message for hard times to come.
Wonder how one can combine so many elements into a cohesive collection? Daryl knows how to play the game!
AMFI Catwalk Fashion Show SS10
By Ivo Wiermans
Students of Amsterdam Fashion Institute (AMFI) showed their seventh collection for the school’s label Individuals. The young designers presented a collection called LaLaLa. A title that perfectly described a series of fascinating pieces.
Besides the prints with LaLaLa, it was a collection with a true LaLaLa attitude. Strong and soft looking outfits were mixed, there were sharp looking artisanal white jackets with big shoulders. Some were knee-long, looking beautifully powerful. The Margiela-esque corsets made of leather ice-skateshoes in skin colors were attached to soft shirts, or mixed with skirts creating a confident look without being too severe. The golden leggings looked like armor All pieces were in soft colors – eggshell, skin, off-white – which gave the strong outfits an air of lightness.Sheer tops and pleated blouses covered more rigid pieces, making the outfits look not too serious. Evening dresses looked elegant, due to flowing materials. This collection proved that hard-edge fashion can be comfortable and fragile at the same time.
Cold Method Catwalk Fashion Show SS10
By Ivo Wiermans
A sharp looking suit, a well-fitted shirt, or the perfect jeans: a modern man can’t live without these essentials. Basic items he can easily mix for different events and which are fashionproof. Mark Ainsworth and Alex Jansen understood the power of basic, regarding their spring summer collection for Cold Method. The collection brought us the 9 aesthetics of a men’s wardrobe: T-shirt, shirt, suit, pants, jacket, sweatshirt, jeans, accesories and CM2 (cosmetics and other products to complete the Cold Method lifestyle).
The show started with a very James Bond worthy dark suit. More suits followed in soft colors like beige and white. Single blazers were casually mixed with printed shirts, shorts and sneakers. Even from a distance one could see the perfect tailoring and the outstanding quality of the materials. Sporty outfits looked perfect for a summer’s boat trip, proved by a double-breasted coat and some jackets in icy blue or sunny orange. See-through v-neck sweaters and fine woven cardigans in soft colors looked as comfortable as nightwear.
The collection got even more relaxed, when taking a closer look to the pants. These were straight fitted, sometimes even baggy. The designers of Cold Method seem to be sure about one thing: slim-fit is over.
Ilja Visser Catwalk Fashion Show SS10
Ilja Visser is growing fast. Instead of one collection, she has three different lines she presented during the first day of AIFW: Ilja (couture) , Ready to Fish (business line) and Valizz (affordable fashion). All collections have that relaxed, fluid silouet and a soft color-palet. Next year she will open her first boutique in Amsterdam. Valizz looked very wearable and commercial with soft pastels, fluid fabrics and easy pieces like simple jackets, jeans and wide trousers. Ready to wear consisted of dresses, jackets and skirts in softer colors and faded prints. Couture by Ilja is extreme volume in dresses but also pieces in summer-tweed.
Mexx by EnD Catwalk Fashion Show SS10
A collaboration between EnD by Eva and Delia and Mexx Europe bv marks the beginning of bold new moves for this international fashion brand. Mexx asked the EnD-duo to remix ten seasonal looks from Mexx, to be produced in the style of EnD. This collaboration is an experiment in ‘Mexxing’ things up, twisting the traditional and corrupting what is classic in fashion. Set aside the make-up – why did the models looked like clowns? – a Mexx-collection never looked so spicy and streetwise. Especially the graphic effects the ladies created by putting different fabrics and color together. It worked with the opening outfit (miniskirt & sweater), elegant tops and a sporty dress, but the knee length skirts and other dresses need some reworking. They looked frumpy and didn’t do anything good for the girls. As an experiment it worked out rather well.
