Festimode Casablanca Fashion Week 2012, Day 2

The second day of FCFW was sreserved for three designers: Siham Sara Chraibi, Paolo Errico and Said Mahrouf. Three different designers with their own signature. Siham Sara Chraibi studied architecture in Rabat and architecture& philosophy in Paris. But since she is also passionate about fashion and couture she deceided to start her won fashionhouse. Her style is sober and pure with contructed and graphic lines but always influenced by decorative arts and historic costumes.

Said Mahrouf lived in Amsterdam for a long time and focused his work on designing costumes for site-specific performances. But eventually his love for fashion made him design ready to wear again. His fashion-collections are an ode to femininity and elegance. The soft, sensual lines of his designs truly come to life on a female body. And his clientele in Casablanca loves it. Said Mahrouf returned  to Casablanca in 2010 definitely. In his atelier he designs and sells ready to wear de luxe.

Paolo Errico is originally from Milan, Italy. He began his career at Calvin Klein, Versace and Roberto Cavalli. Since 2004 he runs his own fashion-house.  Paolo’s inspiration and reference point are architecture and design. His technique involved using primordial geometric shapes and combining them with the human body to produce timeless fashion. The result creates a multi-dimensional effect of innovation, dynamism and sensual elegance.

Please enjoy the pictures of day 2, with a selection of the three collections and backstage.

Streetsyle at Casablanca Fashion Week day 1

What are they wearing during Casablanca Fashion Week? It looks different from what we saw in New York, Paris in Milan, but still people like to dress up here too.

 

Festimode Casablanca Fashion Week 2012, Day 1

The seventh edition of Festimode Casablanca Fashion Week (FCFW) 2012 started yesterday with two shows of Fadila el Gadi and Mehdi Khessouane.

Fadila el Gadi has been working as a fashion-designer since 1990, and she is probably one of the few people in the fashion-business who has been working with the legendary Yves St. Laurent. That experience opened some doors for her, but it is of course Gadi’s talent that made her design for Barbara Streisand and Beyoncé. You can find her work in boutiques in Paris, Madrid and Saint-Tropez, in Morocco she has her own boutiques in Tanger and Marrakech.

Mehdi Khessouane was always surrounded by art and design, since his father is a interior-architect and his mother has a passion for art. Besides that Khessouane also had a passion for science. No wonder he studied Biology at the university and Fashion at the l’Ecole superieure des Beaux Arts in Casablanca. He is not only fascinated by designer Amina Agueznay but he also stands up against global warming. In 2009 Khessouane joined the selection of young talented designers at FCFW. This year he returned with an avant-garde collection for men and women.

Please enjoy the pictures of the first day of FCFW, with a selection of back and frontstage and some atmosphere during the event.

 

 

 

Casablanca Fashion Week 2012 Preview: Said Mahrouf

One of the designers who will show his collection at Casablanca Fashion Week is Said Mahrouf (40). He is the one who invited Team Peter Stigter to Casablanca. That’s no coincidence, since Mahrouf lived for more than 30 years in the Netherlands – he came to our country with his parents when he was 9 – and studied Fashion Design at the Gerrit Rietveld Academy in Amsterdam. This year in January he presented his collection for the first time at Amsterdam Fashion Week.

Mahrouf is fascinated by the interaction between human movements and space. He gradually focused his work on designing costumes for site-specific performances. His work has been displayed at the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum, both in New York, the Utrecht Central Museum, the Amsterdam Municipal Museum, Carriage Works Gallery in Sydney and in Casablanca’s Loft Gallery. In 2011 he was appointed artistic director of the 15th edition of Morocco’s main traditional fashion event, Caftan, which was broadcast live from Marrakech. Said Mahrouf presents a ready-to-wear collection at Festimode-Casablanca Fashion Week annually.

His fashion-collections are an ode to femininity and elegance. The soft, sensual lines of his designs truly come to life on a female body. And his clientele in Casablanca loves it. After years of living in Amsterdam and traveling the world, Said Mahrouf returned  to Casablanca in 2010 definitely. In his atelier he designs and sells ready to wear de luxe. And it made him a celebrity in Morocco. Moroccan fashion is often traditional in spirit, what Mahrouf designs is considered avant-garde. And elite wants that.

Team Peter Stigter visited the designer in his atelier in Casablanca for a preview of his new collection, which is inspired by the colors of Marrakech.

More information about Said Mahrouf and Casablanca Fashion Week