This was MBFWA Day 1

Day one of Mercedes Benz Fashion Week Amsterdam is a fact. It was a day to remember, with an impressive one minute silence for designer Frans Molenaar,a retrospective show of Five Years Avelon, the first fashionshow of Liselore Frowijn after winning the Frans Molenaar Award and Edwin Oudshoorn closing teh evening with an atmospheric show.

Avelon Catwalk Fashion Show MBFWA FW2015

Five years ago Erik Frenken started his adventure; he set up his own fashion label Avelon. Today he celebrated the brand’s anniversary with the presentation of his F/W collection. A video of his latest Paris fashion week experience, showing Erik’s journey, kicked off the show. A show full of rich designs inspired by wandering nomads. Knitted slouchy dresses, burgundy leather pieces, graphic printed skirts, ethnic chic cardigans, sheer tops, floaty dresses, baroque skirts matched with Avelon shoes. A-line silhouettes visible in most of the designs combined with feminine fitted waists, fur skin wraps, oversized blankets and chunky knits. Lots of diversity in materials and prints made this collection versatile, almost like an overview, a mix of styles. We’re glad Avelon returned to Amsterdam Fashion Week for this special occasion. A lovely collection to look forward to.

Avelon Catwalk Fashion Show Backstage Impression SS15

Take a look backstage at Avelon catwalk show during fashion week in Paris.

Avelon Catwalk Fashion Show Paris Spring Summer 2015 SS15

Watch the models walking down the catwalk wearing the Avelon spring summer 15 collection. This video has been recorded at the Dutch Embassy in Paris during Fashion Week.

Avelon Catwalk Fashion Show Paris Womenswear SS2015

Dutch fashion brand Avelon isn’t a complete newcomer anymore. So after four start up years the label of designer Erik Frenken had reached a certain turning point. It was time for the next step, a fashion show, in Paris! At the Dutch embassy (seen before in the movie Les Intouchables) Frenken presented his summer collection. If denim and T-shirts used to be the label’s style before, this time it was a full on collection including skirts, trenchcoats, sweaters and evening dresses. All oversize and all given the label’s coolness and edgy, yet wearable touch. Heavy reptile leather played a big part and popped up on a pair of light silver pants, a red structured T-shirt top as well as on a black strapless evening dress. But it wasn’t all that heavy; sheer, fringed, sliced and pleated fabrics were introduced along the way too. Eye catching tribal inspired necklaces got the label’s signature copper finishing as the brand’s blue and black combination could be spotted on several designs (a sleeveless tuxedo and a pleated evening dress) too. It was a well balanced collection with just the right amount of tribe-references and modernity. Proof that Frenken was right to take his brand to another level. On a show schedule in between Céline and Saint Laurent, where it clearly has a place.