AMWESTEN Catwalk Fashion Show Amsterdam SS16

In a world of fast fashion, designer Annemarie Westen wants to go back to craftsmanship, the point where the fashion process starts from scratch. “My work is never really based on a solid concept, it’s more about the feeling. It surpasses time or age and particular fashion seasons. I aim to give women a certain feeling, I want my clothes to strengthen who they are. Be equal to yourself. Sexyness and confidence is not depending on boobs or butts, but knowing yourself.” Something Annemarie herself has no trouble with, as this collection was full of her familiar signatures. Her designs are simplistic, sophisticated and wearable without losing elegance. She plays with subtle changes in the usual, using sharp graphic layers as a sign of strength, while the soft springy materials such as silk and wool emphasise a woman’s grace. But this time around she added more draping details in maxi-dresses and trousers. For a summer collection though, the colour palette was quite gloomy with only black, white and green. “Black is usually the basic pallet I’m working on, because it’s my favourite colour. And use of colour can cause distraction.” It perfectly fitted the dark, heavy music of Marilyn Manson and Pantera that reached our ears, and gave the show an even stronger heartbeat and a don’t-mess-with-me feeling. Exactly as she had hoped for.