Said Mahrouf Catwalk Fashion Show MBFWA FW2015

Suprematism; Said Mahrouf’s collection, which kicked off the second day of the Amsterdam Fashion Week, was all about primary colors. No doubt about it. With white as a starting color Said slowly added more and more color and shape. Mostly dresses in white and blue, white and green, white and red. They later on got a little more playful with touches of black and small colored details (around the pockets). The silhouette was long and lean, the fabrics supple and airy. Every design was perfectly tailored and sharply cut. Yet in a way that there was still was room for some draping and folding. Always in a subtle way though. Said perfectly kept his focus throughout his collection. The models sleek hair was pulled back, nothing to distract us from the solid color coordinated pieces. An impressive, perfectly balanced and steadily built up collection. Although it would be nice to get to see a Said coat, jumper or skirt too. In other words: we want more!

Avelon Catwalk Fashion Show MBFWA FW2015

Five years ago Erik Frenken started his adventure; he set up his own fashion label Avelon. Today he celebrated the brand’s anniversary with the presentation of his F/W collection. A video of his latest Paris fashion week experience, showing Erik’s journey, kicked off the show. A show full of rich designs inspired by wandering nomads. Knitted slouchy dresses, burgundy leather pieces, graphic printed skirts, ethnic chic cardigans, sheer tops, floaty dresses, baroque skirts matched with Avelon shoes. A-line silhouettes visible in most of the designs combined with feminine fitted waists, fur skin wraps, oversized blankets and chunky knits. Lots of diversity in materials and prints made this collection versatile, almost like an overview, a mix of styles. We’re glad Avelon returned to Amsterdam Fashion Week for this special occasion. A lovely collection to look forward to.

Individuals Catwalk Fashion Show Amsterdam FW2015

Down the escalator the models went. That Louis Vuitton trick never gets old. It made up for a spectacular entrance as the collection did the rest. In a sea of blue/gray-ish shades and a touch of yellow this year’s AMFI students presented their interpretation of Carefree like a Sunday morning. And carefree it was. Slouchy tops, baggy pants, nothing at sight that wasn’t comfortable. Robe-inspired coats with a big hug factor, a quilted skirt and cape seemed to be made from a sleeping bag. The models’ hands were either hidden under enormous sleeves or carried in the pockets. Heavy knitted socks in leather loafers had the same easy going appeal. Oh those Sunday mornings.. when you can just hide in your pajama’s or carelessly walk around in your underwear. Just comfort food and your favorite TV series. No make-up at sight, except of course from the beauty essentials print that popped up on a few pieces. The Individuals by AMFI students know just how important wearability and comfort really are in fashion nowadays. And with a fall collection as cosy as this one, who could resist?

Orange Babies 15th Anniversary Arrival Wall

Who was there at the 15th anniversary ball of Orange Babies in Amsterdam.

Fashion Week Amsterdam, this was day 4

Day 4 of Mercedes benz Fashion Week Amsterdam started with the launch of a new, promising label for kids – Jourmain and it ended with the latest collection of Tony Cohen, who introduced his menswear-line. In between we saw shows of Verena Michels, Zyanya Keizer, Dorhout Mees and Jonathan Christopher Homme.

Fashion Week Amsterdam SS2015, this was Day 3

Day three of Mercedes Benz Fashion Week Amsterdam was a day of extremes, with the modern menswear of Mevan Kaluarachchi to the colorful collections of Vibrant Pakistan.

Streetfashion Amsterdam Fashion Week SS2015, Day 3

What are you wearing during the Mercedes Benz Amsterdam Fashion Week? Your vintage YSL suit, a bespoke blazer or your latest pair of Celine sandals? We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style.

 

 

By Brown SS2014 Amsterdam Fashion Week

Models with soaking wet hair and a touch of turquoise underneath their eyes paraded the By Brown (Brown clothes before) catwalk on Saturday evening. They seemed to have just walked out of the sea, onto the beach on a hot summer day. A day perfect for pairing airy dresses and summer knits. A day for asymmetrical slouchy pants and pleated. Touches of leather and fiercely accentuated shoulders for later on. Whites, sandy tones and hints of aqua and yellow added to the summery feeling of the show. Some of the pieces of the RESTLESS SYMMETRY collection might never end up in a ‘real woman’s wardrobe’, but there were plenty of elegant wearable pieces (a designing skill designer Melanie Brown developed while working at Stills) that would. It was Browns first big fashion week show in Amsterdam and she certainly left her mark.

Fashion Week Amsterdam SS2015, this was Day 1

Day 1 of Mercedes Benz Fashion Week Amsterdam is a fact. With a great openingshow of Claes Iversen, a surprising debut of Olaf Hussein and an inspiring performance of ZERO by Nanine Linning.

Streetfashion Amsterdam Fashion Week SS2015 – Day 1

What are you wearing during the Mercedes Benz Amsterdam Fashion Week? Your vintage YSL suit, a bespoke blazer or your latest pair of Celine sandals? We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style.

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