Frontrow at Lichting 2011 – AIFW SS2012

July 15, 2011 by  
Filed under AIFW, Amsterdam, Events, Fashion, Frontrow

How was sitting where at Lichting 2011, that was the question. So many prominent guests and so little frontrow-seats. But hey, it’s not the seat that makes you important it’s the fact you’re invited!

Lichting 2011 backstage at AIFW SS2012

There was order in chaos backstage at Lichting 2011. Getting fourteen different collections prepared and all kinds of models in make up and dressed required special skills from the backstage-team. But in the end it all worked out fine. The result was a beautiful, fast show.

Pauline Van Dongen & Etranger LAB Backstage at AIFW SS2012

Take a look backstage at Pauline van Dongen and Etranger preparing for their LAB-show.

 

Impressions of AIFW SS2012 Day 2

This was Day 2 of Amsterdam International Fashion Week  edition SS2012. Highlights – despite the rain and wind and rain and wind – of yesterday were Pauline van Dongen and Lichting 2011 with winner Sanne Schepers from Artez.

Which crew are you? Hot Kitchen at AIFW

July 15, 2011 by  
Filed under AIFW, Amsterdam, Events, Featured Items, People, Snapshots

Where would we be at AIFW without the delicious food of Hot Kitchen, the cateringservice (and much more – from concepts to events) of cook Caspar Bürgi and Ward van der Graaf?  Our start of the day would be dull without the the friendly talks with Elsbeth at the counter. It’s always a happy start of the day.

Meet – from left to right standing – Elsbeth Bürgi, Caspar Bürgi, Ward van der Graaf. Sitting in front: Driss Bgharnati and Mohammed Hayi.

 

 

First Preparations Sage & Ivy-show

July 15, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, Snapshots

Preparations are in full swing for the Sage & Ivy-show this evening. Since Sage & Ivy is an outdoor show, we keep our fingers crossed. Hopefully we’ll keep it dry today.

Streetfashion AIFW SS2012 Day 2

July 14, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, Streetwear

The rain caused serious styling-problems during the second day of Amsterdam International Fashion Week. Some people tried to make something of their rainwear, others were more lucky and caught a dry moment.

So here’s our first streetwearpost at the second day of AIFW. And remember: we’re not the fashionpolice. We enjoy your own personal style.

Outsider at AIFW SS2011, part 1

July 14, 2011 by  
Filed under AIFW, Amsterdam, Backstage, Events, Featured Items, Team

Photographer Nick Helderman is new to the world of fashion. He knows his way quite well in the music-scene, but is still an outsider to the wonderful, glamorous, intoxicating, exaggerated world of fashion. Peter Stigter invited his talented colleague to experience the Amsterdam International Fashion Week and try to capture his vision in images.

Nick Helderman  lives in Amsterdam. He published in Het Parool, Glamcult and OOR. In 2010 he was nominated for the Popview/Lex van Rossen Award. You can look at his portfolio here

Individuals Backstage at AIFW SS2012

The team went backstage at the Individuals show, the ‘commercial’ show of the Amfi. Make-up and hairteam worked hard to make the models look perfect and the clothes looked promising.

Which crew are you? M-PR at AIFW

M-PR is the official public relations-team of the Amsterdam International Fashion Week and therefore not to miss. Without this fashion & lifestyle press-office – located in Amsterdam –  the pressroom would be a mess and things wouldn’t work that smooth. They are also the constant factor behind one of the AIFW-partners Bart Maussen.

In front from left to right: Bianca Aslani, Jantien de Bruin, Isabel Fernandez, Bart Maussen, Aafke Geers and Ashna. In the back: Merel Hofstad and Jan Willem te Gussinklo Ohman.

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