AIFW Streethearts Award #5

July 18, 2010 by  
Filed under Amsterdam, Events, People, Streetwear, Team

This is it! It’s goodbye to the AIFW summer-edition and to our Streethearts-contest. Esther Coppoolse, fashion director of ELLE, was chosen as our most fashionfabulous streetheart. Because she has her own personal style instead of acting like a fashion victim. And that has nothing to do with her job, she’s been developing her style over the years and it’s only getting better. It’s stylish, daring, personal and you can see she had fun dressing up.

But hey, that doesn’t mean you didn’t look good – everybody we photographed and put on the wall was worth looking at. And inspiring too. So we want to thank you all for dressing up ! And we’ll meet again next year !

AIFW Streethearts Award #4

July 18, 2010 by  
Filed under Amsterdam, Events, People, Streetwear, Team

At the fourth day of the Amsterdam International Fashionweek we spotted  beautiful and interesting Streethearts again. Thank you boys and girls. Maybe we’ll select you for the AIFW Streethearts Award by Team Peter Stigter & Maasmechelen Village !

Don’t forget to pick up an enlarged print of your photo, your €50 gift card and enter the competition!

The AIWF Streethearts Award is an upgraded version of our streetfashion-project/competition we’ve introduced last season at Amsterdam International Fashion Week. Thanks to Maasmechelen Village we are able to hand out a serious award this time: a shoppingvoucher worth 500 euro.

This is how it works:

Streetfashion-photographers of Team Peter Stigter will try to spot as many fabulous outfits as possible in and around the AIFW-venue at the Westergas-terrain.  The best outfits will be shown on the wall in the AIFW lounge.
If your picture is selected and featured on the wall you can register at one of the hostesses at the Streethearts-desk, collect an enlarged picture of your photo and receive a 50 euro gift card. Once you’ve been registered you will enter the competition.
On Sunday-afternoon the winner will be selected by Team Peter Stigter, AIFW and Maasmechelen Village.

Openinghours: Thursday – Saturday from 14.00 – 22.00 h and Sunday from 15.00-17.00 h.

More info: www.MaasmechelenVillage.nl

AIFW Streethearts Award #3

July 17, 2010 by  
Filed under Amsterdam, Events, Featured Items, People, Streetwear, Team

At the third day of the Amsterdam International Fashionweek there were even more beautiful Streethearts walking around. Keep up the good work boys and girls and you will certainly be selected for the AIFW Streethearts Award by Team Peter Stigter & Maasmechelen Village.
Don’t forget to pick up an enlarged print of your photo, your €50 gift card and enter the competition!

The AIWF Streethearts Award is an upgraded version of our streetfashion-project/competition we’ve introduced last season at Amsterdam International Fashion Week. Thanks to Maasmechelen Village we are able to hand out a serious award this time: a shoppingvoucher worth 500 euro.

This is how it works:

Streetfashion-photographers of Team Peter Stigter will try to spot as many fabulous outfits as possible in and around the AIFW-venue at the Westergas-terrain.  The best outfits will be shown on the wall in the AIFW lounge.

If your picture is selected and featured on the wall you can register at one of the hostesses at the Streethearts-desk, collect an enlarged picture of your photo and receive a 50 euro gift card. Once you’ve been registered you will enter the competition.

On Sunday-afternoon the winner will be selected by Team Peter Stigter, AIFW and Maasmechelen Village.

Openinghours: Thursday – Saturday from 14.00 – 22.00 h and Sunday from 15.00-17.00 h.
More info: www.MaasmechelenVillage.nl

AIFW Streethearts Award #2

July 16, 2010 by  
Filed under Amsterdam, Events, People, Streetwear, Team

Also at the second day of the Amsterdam International Fashionweek we could spot more beautiful Streethearts. Keep up the good work boys and girls and you will certainly be selected for the AIFW Streethearts Award by Team Peter Stigter & Maasmechelen Village.

Don’t forget to pick up an erlarged print of your photo, your €50 gift card and enter the competition!

The AIWF Streethearts Award is an upgraded version of our streetfashion-project/competition we’ve introduced last season at Amsterdam International Fashion Week. Thanks to Maasmechelen Village we are able to hand out a serious award this time: a shoppingvoucher worth 500 euro.

This is how it works:

Streetfashion-photographers of Team Peter Stigter will try to spot as many fabulous outfits as possible in and around the AIFW-venue at the Westergas-terrain.  The best outfits will be shown on the wall in the AIFW lounge.

If your picture is selected and featured on the wall you can register at one of the hostesses at the Streethearts-desk, collect an enlarged picture of your photo and receive a 50 euro gift card. Once you’ve been registered you will enter the competition.

On Sunday-afternoon the winner will be selected by Team Peter Stigter, AIFW and Maasmechelen Village.

Openinghours: Thursday – Saturday from 14.00 – 22.00 h and Sunday from 15.00-17.00 h.

More info: www.MaasmechelenVillage.nl

AIFW Streethearts Award #1

July 15, 2010 by  
Filed under Amsterdam, Events, Featured Items, People, Streetwear, Team

It was a fashionfabulous opening-soiree of the Amsterdam International Fashionweek. Fashionlovers seemed happy and delighted to show their new summer outfits, and some will certainly be selected for the AIFW Streethearts Award by Team Peter Stigter & Maasmechelen Village.

Don’t forget to pick up an erlarged print of your photo, your €50 gift card and enter the competition!

The AIWF Streethearts Award is an upgraded version of our streetfashion-project/competition we’ve introduced last season at Amsterdam International Fashion Week. Thanks to Maasmechelen Village we are able to hand out a serious award this time: a shoppingvoucher worth 500 euro.
This is how it works:
Streetfashion-photographers of Team Peter Stigter will try to spot as many fabulous outfits as possible in and around the AIFW-venue at the Westergas-terrain.  The best outfits will be shown on the wall in the AIFW lounge.
If your picture is selected and featured on the wall you can register at one of the hostesses at the Streethearts-desk, collect an enlarged picture of your photo and receive a 50 euro gift card. Once you’ve been registered you will enter the competition.
On Sunday-afternoon the winner will be selected by Team Peter Stigter, AIFW and Maasmechelen Village.
Openinghours: Thursday – Saturday from 14.00 – 22.00 h and Sunday from 15.00-17.00 h.

More info: www.MaasmechelenVillage.nl

AIFW Streethearts Award 2010

July 14, 2010 by  
Filed under Amsterdam, Events, Featured Items, People, Team

We proudly present the AIFW Streethearts Award 2.0. An upgraded version of our streetfashion-project/competition we’ve introduced last season at Amsterdam International Fashion Week. Thanks to Maasmechelen Village we are even able to hand out a serious award: a shoppingvoucher worth 500 euro.

This is how it works:

Streetfashion-photographers of Team Peter Stigter will try to spot as many fabulous outfits as possible in and around the AIFW-venue at the Westergas-terrain.  The best outfits will be shown on the wall in the AIFW lounge.

If your picture is selected and featured on the wall you can register at one of the hostesses at the Streethearts-desk, collect an enlarged picture of your photo and receive a 50 euro gift card. Once you’ve been registered you will enter the competition.

On Sunday-afternoon the winner will be selected by Team Peter Stigter, AIFW and Maasmechelen Village.

Openinghours: Thursday – Saturday from 14.00 – 22.00 h and Sunday from 15.00-17.00 h.

More info: www.MaasmechelenVillage.nl

Bibi wins our goodiebag contest!

February 2, 2010 by  
Filed under Amsterdam, Fashion, Featured Items, Goodiebags

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With a fashionable key ring, a book about modeling by Yfke Sturm, a scarf from the Percy Irausquin collection and a Redken tube, we chose Bibi van der Velden’s goodiebag as the best of the Amsterdam Fashion Week.

Just as much as we loved Bibi’s show, we loved her goodiebag. We estimated its value at € 25 and gave the goodiebag an excellent 7,5.

Though the Bibi van der Velden key ring will be a little bit too big for our pockets, we thought it looked pretty cool. And as our whole team dreams of becoming a top model we also liked getting Yfke Sturm’s book about how to look like a top model. Besides, the scarf from the Collection PRC (Percy Irausquin) will surely match one of our outfits. And the Redken tube will be added to the rest of our Redken collection, which we gathered during this Amsterdam Fashion Week.

We want to congratulate Bibi van der Velden on winning our goodiebag contest.

Yet we have two remarks to make:

1.      After comparing all goodiebags from this Amsterdam Fashion Week, it was obvious the Supertrash goodiebag had the best content of all bags.
It came close to winning our contest. However, as none of these bags ended up in our hands, it didn’t.
We think it’s only fair to give all first two rows at a fashion show a goodiebag and not make a distinction between the sections. Moreover, since we have officially started a goodiebag contest, we think we should always get one, no matter what section or row we sit. (We also don’t want to have to goodie-beg for it).

2.      We accidently discussed one of the goodies in the Non by Kim goodiebag wrong. We described one of the items as a folder, but it actually was a handmade screen print, worth about 50 euros.
We want to apologize for this mistake. Yet we think its value wasn’t clear to a lot of people, especially since it was printed on the back of the press review, which most people throw away shortly after the show.
Maybe it should have been handed out in a different way or maybe it was just bit of a baddie to give away at a fashion show. Anyway, we are sorry for our misinterpretation.

Looking back on all the goodiebags we received last week, we think there is some pimping to be done. Some of the bags seemed worth more than their contents and after a few shows we were almost buried in Redken products. There was also a huge gap between the Supertrash goodiebag and all the other bags. So there’s a job for the other brands if they want to equalize.

We will continue on rating the goodiebags we receive at different fashion events, so we hope all brands will take the challenge and put some extra effort in arranging some new goodies for next fashion season.

Wanna take a hint?
Scarfs, books, accessories, make-up or food and drinks will do just fine!