Frontrow Day three – Amsterdam Fashion Week

Supertrash knows  how to get attention: inviting lots of vips, and creating a buzz who’s coming or not. Well, we noticed many Dutchies found their way to the show, although a few left angry because of the way they were treated. Maybe they were not happy with their seats, or they didn’t receive that much wanted goodiebag?

Anyway we spotted a.o. Bridget Maasland, minister Cramer, soccer-player Edgar Davids, Lieke van Lexmond, model Yfke Sturm and as special guest Alexandra Richards – daughter of Rollings Stones-member Keith Richards.

Claes Iversen Amsterdam Fashion Week fw2010

Claes Iversen’s collection called Le Petite Femme was indeed a very feminine collection. We saw lots of ruffles and shiny kristall flowers.

Claes showed some great designs in which heavy winter fabrics were mixed with transparent organza. From under some skirts and dresses was a transparent layer visible. A checked skirt was matched with a floralprinted blouse. All blouses had a small cute collar.

The collars in this collection were bordeaux red, gold, pink and navy blue.

At the ending of the show a model appeared in a white wedding dress full of price tags. But not only the dress, also the model’s face and the veil of the dress had price tags added to them.

We already heard a lot of people saying Claes’ collection was great and we couldn’t agree more.

Non by Kim Amsterdam Fashion Week fw2010

The Non by Kim fashion show started with the sound of strong wind. Models with snow in their hair appeared on the catwalk in heavy woolen sweaters and thick scarves.

The show was inspired by the South Pole, so Kim Bakker designed the clothes of a whole new civilization, which could be living in the midst of the pole.

Halfway the show the models acted as if they were walking on cracking ice, thus they carefully walked the first part of the runway.

The colors of the collection were gray, light blue and brown. A pair of trousers and several Norwegian knitted sweaters were made out of all sorts of colored wool.

Some models wore glasses that looked like ski glasses from the old days. Other models had a bright blue contact lens in one of their eyes.

The fashion label Non by Kim was founded in 2007 by designer Kim Bakker. During this Amsterdam Fashion Week she presented her fourth collection of menswear.

Camilla Norrback Amsterdam Fashion Week fw2010

During the Swedish Evening at the Amsterdam Fashion Week Swedish fashion designer Camilla Norrback showed her new collection. Male and female models both walked the runway.

The womenswear looked feminine, classic and very wearable. We saw pinafore dresses with cute collars that appeared to be inspired by Veruca from Charlie and the Chocolate factory.

Other eye-catching details were puffy sleeves and accentuated shoulders. The designs had floral prints, stripes and bows. And the girls all walked on boots with wedge heels.

The male models wore long cardigans and their high waisted pants had rolled up legs.

The total collection was inspired by the thirties. The colors in Camilla’s fall/winter collection were navy blue, orange, beige and brown.

Camilla Norrback started her fashion label in 2002. Her clothes are called eco-luxe, while Camilla uses ecological and natural materials. Camilla Norrback is available in Amstedam and Antwerp. The English fashion label Topshop recently named Camilla Norrback one of the twelve emerging names in fashion.

Karssenberg Greidanus Amsterdam Fashion Week fw2010

Mada van Gaans Amsterdam Fashion Week fw2010

While snake prints are very popular at the moment Mada van Gaans wisely continued using snakes as an inspiration for her show. After the Mythical Cobra show she presented last summer, her collection was now based on the Serpent Goddess.

The collection included some snake prints and lots of black designs. Yet we also saw some candy-colored pink passing by. Nice, remarkable and feminine shapes could be seen through a few puffy sleeves and some wide harem pants.

A few looks were enriched with accessories. We saw some great-looking hair decoration with beads in the shape of a heart, fur bags and shoes, which were way too high. Almost every model had difficulty walking in those shoes. Which resulted in none of the models walking very well.

Nevertheless Mada van Gaans showed a chic and sophisticated collection.
‘Bravo’, as one of the people from the audience shouted when Mada appeared.

Quoc Thang Amsterdam Fashion Week fw2010

Malasian Quoc Thang today showed at the Amsterdam Fashion Week for the first time. He presented a small and sober menswear collection inspired by skippers-work-clothes, introduced by the sound of waves.

The skipper aspect was visible through some tunic t-shirts and overcoats. Quoc Thang also presented many woolly items like long cardigans and heavy woolly pants. We mostly saw shades of gray, beige and black. One outfit looked more like a skipper’s sleep-clothes, while it resembled a pajama. A strange-looking gray design with long braids attached, raised some questions.

For this show Quoc Thang cooperated with Timberland. The brand delivered all shoes and Quoc Thang designed one pair himself.

Quoc Thang (1979) was born in Malaysia and was educated at the Gerrit Rietveld Academie in Amsterdam. After his graduation he worked on several fashion projects in Paris and Berlin. In 2009 he started his own brand and named it Quoc Thang.

Amsterdam Fashion Week Backstage Impressions #2

Backstage at the beauty area. A good fashion-show can’t do without a good make-up and hair.

Amsterdam Fashion Week Backstage Impressions #1

SMILE! Mattijs poses after his show backstage with all the models. His collection was well received.

Backstage at Jan Taminiau fw2010

Yesterday Jan Taminiau gave a great show. Just before the show we went backstage. Here are some backstage impressions.

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