Amsterdam Fashion Week is Warming Up
Every body is getting ready for the openingnight of the 16th edition of Amsterdam Fashion Week. The first pictures are being taken, the first interviews and backstage the models are getting ready.
Marloes Blaas Preview Amsterdam Fashion Week
January 25, 2012 by Jetty
Filed under Amsterdam, Fashion, Featured Items, womenswear
Marloes Blaas will show her fall/winter 2012/2013 collection on Friday 27 January at 04.00 PM. She spoke with us about her brand new collection and how she came up with her source of inspiration.
Show
“I have showed my work during Amsterdam Fashion Week before, but it was always pretty tough to come up with the large amount of money they charge designers. This year I have the help of sponsor shoelabel Clarks, which I am very grateful for. They even provided me with shoes from their f/w2012/2013 collection, which are now produced earlier especially for my show.”
Inspiration
“My collection is called ‘A common silver spoon’ and is based on a Dutch saying (Geboren met een zilveren lepel in de mond). I came up with this when I was on the phone with my mum. She told me she had some old silver for me, which I maybe could use in my work. Right then the inspiration for my collection was born.”
Theme
“The collection is built around the after war period. In other collections I used to look at the forties; this time I focused more on the fifties, a prosperous period in which everyone seemed to be doing well. It was a time of solidarity, working together and large families. Especially those family portraits intrigued me. I started looking and old photo-albums from my mother’s family (she grew up in a family of 12 children). People used to really dress up in their best clothes. They didn’t look at all like themselves, but they did put a lot of effort into those pictures. I used bits and pieces of looks from that time and translated them into something modern.”
Collection
“My collection of 20 looks is divided into 3 parts. 1. In the first part jewelry plays a big role. I used real silver spoons and made necklaces out of them. The clothes in this first part are heavy, dark and are made in shades of grey and black. 2. The second part of the collection is more tough. For this part I studied old school pictures. They inspired me to come up with several school uniforms and school bags. 3. For the third part, which is more about the reconstruction after the war, I used my own print with rocks. It has shades of burgundy and sand in it.”
Sjaak Hullekes Preview Amsterdam Fashion Week
January 19, 2012 by Jetty
Filed under Amsterdam, Fashion, Featured Items, Menswear
Sjaak Hullekes is the second designer to reveal a little bit of the collection he will show at the Amsterdam Fashion Week. Together with Bas Kosters Hullekes will present his fall/winter 2012/2013 collection on the opening-night, Wednesday 25 January at 07.00 PM. He spoke with us about his brand new collection.
Show
“The first time I showed my collection during Amsterdam Fashion Week was in 2007. Although it’s been a while, I’m glad to be back. I decided to show again during AFW since the fashion week has made a new start. It’s more about the fashion again, instead of the people and the party.”
Goal
“For us showing at AFW is about showing my work to the press and trying to sell. Yet we also want to give everyone in the audience a small stimulant. It’s good to be able to show our collection to a broader audience.”
Time
“We’re right on schedule for this collection. Since we’re going to Paris a few days before the show, everything had to be done in time. There’s still some work to do but I am not worried. At some point you just have to have faith in the people around you, so I am actually pretty calm.”
Inspiration
“Our inspiration for the show is Gemstone. The collection is about the contrast between the way we work with technology nowadays versus the way in which people just used to work with what the earth had to offer. To get in the mood for this collection we watched the movie Pink Narcissus and we watched clips of Serpentine Dancers. The city Marrakesh was also a big source of inspiration. We visited the city a couple of times and just love how everything stimulates your senses; the hammam, the gardens, the herbs.”
Look & feel
“The color palette of the collection is very rich, we used deep shades like amber and aubergine. We also used Berber influences and you’ll see aesthetic and mystic references.”
Dance
“We’re going to show a total of 40 looks; 32 looks we will show on models and 8 other looks will be shown on dancers. I cannot tell you anything more about that. Let’s just keep it a surprise until Wednesday.”
Photography: Jeannette Huisman@Team Peter Stigter
Elise Kim Preview Amsterdam Fashion Week
January 18, 2012 by Jetty
Filed under Amsterdam, Fashion, Featured Items, womenswear
Today we will start a new series of previews of fashion-collections as an appetizer for the coming Amsterdam Fashion Week. We will start with designer Elise Kim.
Of course we will write and post our review after the official show or presentation plus photos of the complete collection. We’ll keep you posted!
Elise Kim will show her fall/winter 2012/2013 collection on Thursday 26 January at 06.00 PM. She spoke with us about her brand new collection which is all about the moment we fall asleep…
Time
“The collection is already finished, so we can be quite relaxed. I always make sure I’m right on schedule with my work; I am a real planner. Besides, I got a little help too from one intern, and two seamstresses.”
Amsterdam Fashion Week
“This is going to be my third collection. I am very glad to be able to show my work during Amsterdam Fashion Week. If Grazia had not supported me I should have held a smaller show. I hope that through this show people will get to know my work better. I hope it will result in some extra publicity and maybe, just maybe, some extra sale points. Yet this won’t happen so easily, since my clothes are pretty expensive. In Paris, where I will go in March, I will probably do better.”
Inspiration
“Epiphenomenon is the theme of this collection. It’s the first part of a trilogy. I will show the second and third part in my upcoming collection. It’s all about the fragmentation of reality at the moment you’re starting to fall asleep. The collection will be an abstraction of the moment in which you loose sense of collateral things. You move into another dimension.”
Looks
“The theme of the collection is visible in every single one of the 30 looks. It will be translated through (pretty vague) music, the use of fabric and my choice of colors. For instance the order of the clothes will represent the phases from being awake to falling asleep; from dreamy and soft to tough and real.”
Colors
“Shades of blue, deep blue, black, nude and black again will represent the phase you go through from being awake to falling asleep as well. The nude stands for the moment right before you fall asleep and wake up just a little bit.”
Materials
“I used silk, cotton, leather and a special kind of wool, which doesn’t even look like it comes from sheep, cause it’s so long. New for me is the knitwear I used, for instance on a long knitted dress. I also created my very first own print at the Textielmuseum in Tilburg. It’s a kind of feather print, printed on white silk.”
Women
“I make clothes for women who know what they want and who stand for quality. I would love to see women like Carice van Houten or Anne Hatthaway wear my clothes, but then again I’m flattered by every single woman who puts on my designs.”
Photography: Jeannette Huisman@Team Peter Stigter
Goodiebag!? Opening Evening Catwalk Fashion Show SS2012
July 13, 2011 by Jetty
Filed under Amsterdam, Fashion, Featured Items, Goodiebags
We’re starting this edition of the Amsterdam Fashion Week with a great goodiebag. There were two versions of the bag, which both were pretty good(ie). We loved the fact that there was hardly any spam in it.
Useful
Legwear – Oroblu
Lavazza Qualita Oro – coffee sample – 50 gr
She – energy drink
Beauty Tea – Yagua – 500 ml
Voucher 10,- euro (+2 samples) – Cosmania
Voucher 7,50 euro discount – Frederique’s Choice flowers (bouquets start at 29,95 euro)
Ilovebeautynews / Ilovefashionnews- newspaper
Ilovebeautynews – pen
Numi Tea – Sample
Vodafone – Water Spray
Vodafone – pocket mirror
Spam
Leaflet Yagua drink
Estimated value: 30 euro
Rating: 7
Useful
Legwear – Oroblu
Lavazza Qualita Oro – coffee sample – 50 gr
She – energy drink
Beauty Tea – Yagua – 500 ml
Voucher 10,- euro (+2 samples) – Cosmania
Voucher 7,50 euro discount – Frederique’s Choice flowers (bouquets start at 29,95 euro)
Ilovebeautynews / Ilovefashionnews- newspaper
Ilovebeautynews – pen
Numi Tea – Sample
Vodafone – Water Spray
Vodafone – pocket mirror
Yves Rocher – Shower Gel – So Elixir
Yves Rocher – Eau de Parfum – Vanille Noire
Yves Rocher – So Elixir
Maybelline New York – Lipstick
Redken – Shampoo
Redken – Conditioner
Redken – Rough Paste
A fuchsia orchid
Spam
Leaflet Yagua drink
Estimated value: 80 euro
Rating: 8,5
The Best of All goodiebags – Amsterdam Fashion Week
January 30, 2011 by Jetty
Filed under Amsterdam, Fashion, Featured Items, Goodiebags
The goodiebags we received this week were not very impressive, most of them were rather disappointing! We did receive better bags during earlier editions of AIFW. This time there were a lot of spam items and the real goodies were lacking.
Apart from the Velour goodiebag and the Hunkemöller box we simple couldn’t give any goodiebag a high rate (too bad we didn’t get a goodiebag, or even een preview – at Supertrash this time).
To show you what a real goodiebag could look like, we gathered the best items of this Amsterdam Fashion Week in one ideal goodiebag.
It contains:
– Stylish toothbrush from Jordan
– Bodywash
– Hunkemoller garter
– Glasses from Bas Kosters
– Lounge music
– a bottle of water
– Rituals tea
– Vouchers of Hunkemoller ( 30 euro) and Specsavers/Spijkers & Spijkers (50 euro)
– T-shirt Velour
– Hand lotion Aveda
– Maybelline 24h lipstick
– Opi nailpolish
– Eyeshadow
But we dream of perfume, fashionable jewelry, a nice scarf, skincare-samples, champagne, perfumed candles ….
Goodiebag!? Elsien Gringhuis Catwalk Fashion Show FW2011
January 30, 2011 by Jetty
Filed under Amsterdam, Fashion, Featured Items
No surprises in the Elsien Gringhuis goodiebag.
In it were:
Useful
Rough Paste – Redken
Shampoo & Conditioner sample – Redken
Magazine – The Adam Issue
Spam
A card from the shoe designer Rosanne Bergsma
Folder het Haartheater
Folder Fur Free
Estimated value: 1 euro
Rating: 3
Frontrow at Addy van den Krommenacker AIFW FW2011
January 28, 2011 by Jetty
Filed under Amsterdam, Events, Fashion, Fashion Professionals, Presentations
Lots of Dutch celebs spent their free afternoon at the show of Addy van den Krommenacker. It makes sense because he’s one of the favourite designers tv- and film-stars turn to for a glamorous eveningdress. Most of his fans showed up at the show and cheered during the finale.
Frontrow at Bas Kosters AIFW FW2011
It was a full front-row yesterday at the show of Bas Kosters, and we actually saw some fashionpro’s wearing Bas’ expressive and colorful designs. Well done people! We love a good promotion of Dutch fashion. Here’s a glimpse of who was there yesterday.
For a backstage-report, click here
Frontrow Individuals AIFW FW2011
The fashionpro’s are always curious about the taste and ideas of a new generation. So editors, stylists, photographers and colleagues gathered at the Zuiveringhal to watch the collection of Individuals.
