Backstage at Claes Iversen AFW SS2013

Take a look backstage at the show of Claes Iversen, where make-up artists and dressers do their best to get all the models ready in time.

Frontrow at Claes Iversen AFW SS2013

That was quite a packed front row at the openings show of Claes Iversen at the first day of Amsterdam Fashion Week. So it seems not everybody is having his or her holiday yet. We spotted Lonneke Engel, Stacey Rookhuizen, Fiona Hering and Frans Molenaar amongst others. But take a look yourself!

Claes Iversen Amsterdam Catwalk Fashion Show SS2013

July 11, 2012 by  
Filed under AIFW, Amsterdam, Fashion

Tonight Claes Iversen presented us with a mix of different styles and collections. He opened the show with several minimalistic, sober grey looks, followed by rich, colorful floral designs and ended with more dramatic styles in shades of grey and coral.

Throughout the collection he showed some of his previously designed details and re-introduced some ‘old’ success numbers like the price tags (which were lasered this time) and butterflies he once presented. Claes even recreated half of his iconic rose dress from 2007 and used it has one of his final items. Plus a suit jacket was brought back to live in several different fashion pieces.

Different periodes melted together; sixties flairpants and floral prints clash with all American football influences, which include strong shoulders and sportswear inspired details.

See all the highlights come together in this mind blowing spring/summer fashion show.

 

Peet Dullaert wins Frans Molenaar Award

July 11, 2012 by  
Filed under Amsterdam, Fashion, Featured Items

Designer Peet Dullaert is this year’s winner of the Frans Molenaar Award. His four looks out of a whole collection of thirteen designs wowed the judges and made him win the money price of 10.000 euro. We spoke him after he just heard the good news.

Inspiration
“I designed this collection inspired by my grandmother’s brooch. A brooch which she got from a friend of Queen Juliana and was actually inherited by Anna Paulowna Romanova. I was fascinated by the legend I heard of women using their jewelry in their corsets as a piece of luxury for themselves. I wanted to create that kind of personal luxury and added a young and fresh way of tailoring”, Peet explains.

Modern technique
Peet used a very new technique to create his couture-likepieces: “I used a modern technique of layering many very thin fabrics on top of each other. You can not really see this straight away, but it gives the clothes a nice, airy flexibility. So I used the most fragile fabrics to create jackets, which are never made out of these kind of fabric. So the silhouettes may be boxy, but the fabrics still give the designs a soft touch. Everything I designed I did with the idea of hidden luxury. If you see my inspiration brooch you’ll notice it fits perfectly with this collection, since it’s very timeless.”

Next year
During next year’s award show Peet has the opportunity to show his work again. “I’m so overexcited with this award. I’m going to use the money to start a label of my own and I’ll be working hard on next year’s collection”, adds Peet who, with tears of joy in his eyes, says he’s ready for a drink together with his model friends.

Congrats Peet!

 

 

 

 

Winde Rienstra Amsterdam Fashion Week Preview

July 9, 2012 by  
Filed under Amsterdam, Fashion, Featured Items, womenswear

Family business
When I catch up with Winde she tells me she still has a lot work to do on her collection. Winde: “Right now I’m working from 09.30 AM till 02.00AM almost every day. Luckily I’m getting some help too. I have two interns, my father is helping out with some of the wooden constructions, my brother and his girlfriend are working on the shoes and my mother is, besides cooking for me, giving an extra hand on the handwork. So it’s like a family business.”

Handcrafts
Besides her family Winde has two groups of people helping her out with the collection. “I am working on a project about handcrafts called “Spinning a Yarn” with people from different cultural backgrounds and part of the project is to ask them to collaborate with me on this collection. One group of four (a Dutch woman, an Iranian, a Chinese lady and a Turkish woman) is creating different handcrafted elements for the collection. The other group of ten women is working on floral embroideries, which eventually can be seen throughout the collection.”

Nomad
A modern nomad tribe was Winde’s concept of the collection, which will include a total of eight looks. “I am doing research about authentic tribes and nomadic modern tribes, I wanted to focus on the way modern tribes work and combing that with the way authentic tribes used to bond by doing needle work together. Modern nomadic tribes nowadays mainly exist online. You go on the internet to find people with the same ideas and interest, people travel online. That’s what I want to portray.”

Mystery shoes
The shoes seem to be the biggest mystery of the collection, yet Winde does dare to tell us a little more of what we will actually be able to see during the show. “Slow fashion is still very important for me, so there will be lots of handcrafted pieces. I’ve used wood (naturally), silk and fake fur. I have created my own transparent print by using the Ausbrenner technique.  And I will show more transparent items, as well as graphic shapes and loose-fitting dresses.”

This autumn Winde’s collection will be exhibited in Utrecht for three weeks from the 7th of September, but for anyone who can’t wait her collection can be seen during Amsterdam Fashion Week (online as well!).

Winde Rienstra will show her Spring/Summer 2013 collection on 14 July at 03.00 PM

Jan Boelo Amsterdam Fashion Week Preview

July 7, 2012 by  
Filed under Amsterdam, Fashion, Featured Items, Menswear, womenswear

Going big
After having presented his previous collections in the afternoon Jan Boelo will hold a big evening show in collaboration with phone company Sizz during upcoming Amsterdam Fashion Week. And so Jan is going big with his collection too this season. “We’re creating about forty to fifty looks this time, twice the number of looks we did last year”, says Boelo. “Of course it tougher, but the number of team members working on the collection is doubled too and we’ll get some extra help the coming weeks, so we’ll manage. Since I only want to show the strongest looks we eventually might edit out about five of them during the styling process, but for now we’re just creating enough options.”

In the navy
The theme of Jan’s spring summer collection will be military, inspired by an editorial in French Vogue. “I’m showing all kinds of variations of the uniform. The army and the navy will be big themes in the show. The runway show will be a triumph, after battle. This means besides uniforms I will present garments men and women wear when returning home after war, for example leather long johns. All designs (in shades of sand, army, navy, red, white, blue, silver and gold ) will be slightly destroyed and the models’ hair and make-up too will look a bit off, in line with the theme”, Jan explains.

Seks & wax
The pieces will have a slightly different fit compared to last season, yet there’s no doubt they will still breathe the same amount of sex and rock. Jan: “The military jackets will be extremely tailored, T-shirts will be super tight, yet pants will be slightly looser and there is a focus on the shoulders. You’ll see my signature leather and jersey, plus I’ve used a special wax fabric for some of the coats and jackets. I will even present a sweater knitted out of chains, we are working on right now.”

Shine on
Jan already has a famous clientèle of mainly artists (Caro Emerald, Daily Bread and Ellen ten Damme) who wear his designs on stage. And it seems he inspires them as much as they do him. “The fabrics I use work really well on stage, since they’re often very shiny. It’s the stand out pieces (his metallic pants and baroque jackets from previous collections) that are selling the best. In Paris (where his designs are sold at Le Vestibule) a selection of Jan Boelo jackets was even sold out in four days. Jan: “The great thing is that even abroad mostly musicians and performers, people I’m inspired by, buy my designs.”

Celebs
And oh my do stars love Jan Boelo. Ever since his first fashion show he has had a star studded front row, something he never would have imagined. “I’m only 24 years old and I am actually just starting out. Sometimes I can not even believe some of the famous Dutch artists would actually come to my show.” Looking far ahead with his career is thus something Jan doesn’t do. “It’s hard to plan things, but of course I would love to expand. I would like to sell my clothes in London, Italy, Germany and Scandinavia, but time will tell if that will happen.”

Friday the 13th
For now Jan is finishing up his collection and is excited about the show. “I’m showing on the same day as Bas Kosters and Spijkers en Spijkers, so it will be a great day even though it will be Friday the 13th. I’m looking forward to putting on a great show together with them. ‘Cause I feel making Amsterdam Fashion Week a success is something you do together.”

Jan Boelo will show his Spring Summer 2013 collection on Friday 13 July at 09.00 PM

Karssenberg-Greidanus Amsterdam Fashion Week Preview

July 5, 2012 by  
Filed under Amsterdam, Fashion, Featured Items, womenswear

First time
Karssenberg-Greidanus will present their work for the second time during Amsterdam Fashion Week. For the very first time designers Sanne Karssenberg and Cleo Greidanus are presenting a summer collection, named CloudScape. Sanne: “Up until now we’ve only been working on winter collections and art projects, so this will be our first spring/summer collection. Now don’t expect it to be all airy and bright, ‘cause the show won’t have that typical summer feeling.”

Rainy summer
No bikini’s or tropical blouses, these designers translated ‘summer’ in their very own way. “We’ll show shirts and dresses that are perfect for summer. Plus, we’ve designed raincoats that are right for our rainy Dutch summers, since we always like to design functional clothes that made for protection.” And it’s not just the weather these coats refer to, the designers used rain as a metaphor too. “Rain stands for the large amount of data we receive every day, which can be kind of an overload. The raincoat can feel as a safe cocoon, but can be kind of suffocating too.”

Hello color?
It’s the first spring/summer collection but it is also the first time the designduo is working with color. Well, color…“Before we always used ‘non-colors’, now we’ve used shades of white, grey, black and red. We used these on lots of jerseys, some transparent plastics, knitwear, glass-like materials that represent water drops.”

Story to tell
Karssenberg-Greidanus have been absent for a while, but decided to show again during Amsterdam Fashion Week, since they felt they had a new story to tell. “For the first time we are launching a more wearable collection, we felt people should see that. We want people to know the story behind the collection and with a catwalk show you can tell that story. It is slightly more stressful though, because we really want the collection to portray the right feeling.”

Pre-show ritual
Sanne: “We’re pretty right on track. Every now and then I get a small anxiety attack, but apart from that the show preparations are going well. We hope we have time for our pre-show ritual on Wednesday. We like to go to the hairdresser together and get a new haircut as a last preparation for the show and a welcome getaway from the design studio where we are spending all our time right now.”

Karssenberg-Greidanus will show their Spring Summer 2013 collection on Thursday 12 July at 08.00 PM

See some the first impressions of the collection below.

Tony Cohen Frontrow Fashion Show Amsterdam FW2012

January 29, 2012 by  
Filed under Amsterdam, Fashion, Frontrow, Frontrow

Who was sitting next to whom? Check out the front row at the Tony Cohen-show.

Tony Cohen Frontrow Catwalk Fashion Show Amsterdam FW2012

January 28, 2012 by  
Filed under AIFW, Amsterdam, Events, Fashion, Frontrow, Frontrow, People

Check out the front row at the Tony Cohen-show. Who was sitting next to whom?

Impressions of AFW FW2012 Day 2

This was the second day Amsterdam Fashion Week fall/winter 2012. Highlights of yesterday were the Individuals by AMFI-show,  the LAB-shows and the SIS by Spijkers & Spijkers-presentation.

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