Which crew are you? Bas & Nathalie at AIFW

It’s a small crew, but one cannot do without them during a fashionshow. Someone need to create order in the chaos of walking the catwalk, the tempo, the rythm. So meet Bas Andrea and Nathalie Haelermans, a duo with quite some experience in the world of fashion.

They were responsible for the choreography and direction of some of the fashionshows during AIFW, like Lichting 2011 and FRANK.

 

Which crew are you? House of Orange at AIFW

All kinds of different talents are coming from the House of Orange, hairdressers, make-up-artists, stylists, photographers and show-producers. And you can meet all of them at the AIFW. From day 1 on the make-up artists are transforming the models into real beauties supported by the products of  Maybelline. The show-production-team was responsible for the beautiful show of Sage & Ivy and the fashionable, upbeat show of Lichting 2011.

Meet the crew of House of Orange, backrow from left to right: Bianca, Katinka, Liselotte, Eva, Berry, Chiao-Li, Erik, Vanessa, Martijn, Anita, Joanne, Jan en Severine. In front to the left: Kate and Clayton with his dog Nix.

 

 

Sage & Ivy Fashion Show SS2012 Video

At the Sage & Ivy catwalk show everything fell right into place. The models, the music, the weather and the atmosphere worked together just beautifully. And as the models in their floor sweeping designs stepped on the catwalk and their dresses hit the water we all got shivers. What a breathtaking show…

Frontrow at Hunkemöller – AIFW SS2012

The Hunkemöller show on Friday  was fully packed. Check out the front row!

Goodiebag!? Frank Catwalk Fashion Show SS2012

Useful

Box with a scarf with a print from the collection

CD with extra info

Spam

–

Estimated value: 5 euro

Rating: 5

Goodiebag!? Frans Molenaar Prijs Catwalk Fashion Show SS2012

At the show for the Frans Molenaar prijs we received a small goodiebag with a very modest content.

Useful

Redken shower gel

Redken shampoo

Redken fan

Spam

–

Estimated value: 5 euro

Rating: 5,5

Goodiebag!? Hunkemoller Catwalk Fashion Show SS2012

Again a great goodiebag at Hunkemoller! 

Useful

Cute black and pink panty

Gift card with a value of 30 euro

Member ship card

Hunkemoller Fan

Spam

Hunkemoller folder

Estimated value: 35 euro

Rating: 8

Streetfashion AIFW SS2012 Day 3

Finally the sun was out in Amsterdam yesterday and that made our work on the streets around the AIFW-venue a lot easier. And we noticed right away that people were happy to show their summer-outfits.

Sheguang Hu Catwalk Fashion Show AIFWSS2012

The Sheguang Hu fashion show was one great spectacle. Fabulous, dramatic, shiny and colorful dressed kept on coming. Models looked confident, elegant and rich and worked the runway on some fun Pirates of the Caribbean tunes. The Otazu jewelry even gave the looks more sparkles. The show was a little different than we’re used to at AIFW but it sure had a very fairytale-like positive vibe.

Sage & Ivy Backstage/Atmosphere at AIFW SS2012

Luckily for Alexia van Engelen, designer of Sage & Ivy, the sun was out all day yesterday. And it helped to create a wonderful setting for her show, that was held at the Spartelvijver near the AIFW venue. The audience was seated next to the pond and had a great view on the stage, the water and the show. Backstage the atmosphere was relaxed, while the team of House of Orange transformed the models into mysterious waternymphs.

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