Frontrow Day three – Amsterdam Fashion Week

Supertrash knows  how to get attention: inviting lots of vips, and creating a buzz who’s coming or not. Well, we noticed many Dutchies found their way to the show, although a few left angry because of the way they were treated. Maybe they were not happy with their seats, or they didn’t receive that much wanted goodiebag?

Anyway we spotted a.o. Bridget Maasland, minister Cramer, soccer-player Edgar Davids, Lieke van Lexmond, model Yfke Sturm and as special guest Alexandra Richards – daughter of Rollings Stones-member Keith Richards.

Streetwear Amsterdam FW10 Day 2

What are you wearing during the fashion week? Your Burberry-boots, your latest D&G-vest or that vintage YSL? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam.

Supertrash Amsterdam Fashion Week fw2010

“A new era has begun in which power is back where it belongs, women finally will take over authority. SuperTrash tells this story with her new winter collection, specially created by Power women for Power women! Who can we honor better to celebrate this than the most famous queen of our history that ruled over a whole empire: Miss Cleopatra.” This was according to their pressrelease.

And it was a strong woman indeed that walked the catwalk at the Supertrash-show. And she couldn’t care less what others would think of her ultra-tight, short dresses, high heels, glitzy leggings and comfy cardigans or leather jackets. Colors moved form black to brown, green and off white. Silver studs, golden tinkles and long zippers made it look more tough, while big flower-prints added a touch of femininity.

Goodiebags !? Day two – Amsterdam Fashion Week 2010

This year we pay attention to the goodiebags we receive at every fashion show. Although they’re called goodiebags, not everything that’s inside is really a goodie. Therefore we review the bags we receive during the Amsterdam Fashion Week and estimate their value.

At the end of the week we’ll announce the Goodiebag winner. Check it out!

The goodiebag we received at ELSIEN GRINGHUIS’ fashion show contained:

Useful

Face powder – Maybelline
Box with eye luminizer, lipgloss, nailpolish and two hairproducts – Redken

Spam
–

Estimated value: € 20,-
Rating: 7

The goodiebag we received at the INDIVIDUALS by AMFI fashion show contained:

Useful

Sample parfum (small + large) – Idylle
Butterfly-broche

Spam

Folder – Laimbock
Two postcards – AMFI

Estimated value: € 5,-
Rating: 4

The goodiebag we received at MADA VAN GAANS’ fashion show contained:

Useful

A Mada van Gaans bag
Two ball points – Toppoint
Color enhancer for blond hair – Redken

Spam

Folder – Ariane Inden

Estimated value: € 5,-
Rating: 5

The goodiebag we received at Camilla Norrback’s fashion show contained:

Useful

Lipbalm keycord –  Volvo Ocean Race
Book by Martin Bril, named ‘Zweedse liefde’
Liv: Volvo Lifestyle
Magazine Esquire

Spam

Keyring – c30

Estimated value: € 15,-
Rating: 6

Cecile Narinx op zoek naar hapjes

Cecile Narnix op zoek naar hapjes tijdens de Amsterdam Fashion Week, AIFW.

[vimeo]http://vimeo.com/9054486[/vimeo]

Frontrow day two – Amsterdam Fashion Week 2010

On Thursday evening designers Mada van Gaans and Camilla Norrback presented their new collections. The show area was fully packed. And what everyone wants to know is, who was sitting frontrow? We photographed some of those (frontrow) people.

Goodiebag !? – Mattijs

The goodiebag we received at Mattijs’ fashion show contained:

Useful

Lipstick (color sensational)

Magazine Marie-Claire

Magazine Nouveau

Hair spray 50 ml – Redken

Small wristband – I Amsterdam

Lipbalm – PTB

Spam

Folder – Athena Skin Care

Leaflet – United Nude

Leaflet – The Home Collection Vitra.

Estimated value: € 15,-

Rating: 6

Streetwear Amsterdam FW10 Day 1

What are you wearing during the fashion week? Your Burberry-boots, your latest D&G-vest or that vintage YSL? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam.

Karssenberg Greidanus Amsterdam Fashion Week fw2010

Elsien Gringhuis Amsterdam Fashion Week fw2010

The fashion show of Elsien Gringhuis was all about modern times and the feeling to be locked up. The show opened with a girl wearing a helmet embellished with mirror splinters. Unfortunately she had to take of her shoes while they were too high to walk in, yet more models had problems with the shoes.

Elsien Gringhuis’s designs were colored black, white, gray and mint. The clothes had clear geometrical shapes and were made out of silk, wool and leather. Some items seemed as if they were made out of many independent pieces.

The models wore gloves and their hair was tightly braided. The last outfit of the show was a white, silk, circular shaped dress, which caught everyone’s attention.

Elsien’s fall/winter collection was the second collection she presented during Amsterdam Fashion Week. She graduated in 2008, she won the most creative collection of the year award from Italian Mittelmode and was nominated for the Frans Molenaar award.

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