Avelon Catwalk Fashion Show Paris Womenswear SS2015

Dutch fashion brand Avelon isn’t a complete newcomer anymore. So after four start up years the label of designer Erik Frenken had reached a certain turning point. It was time for the next step, a fashion show, in Paris! At the Dutch embassy (seen before in the movie Les Intouchables) Frenken presented his summer collection. If denim and T-shirts used to be the label’s style before, this time it was a full on collection including skirts, trenchcoats, sweaters and evening dresses. All oversize and all given the label’s coolness and edgy, yet wearable touch. Heavy reptile leather played a big part and popped up on a pair of light silver pants, a red structured T-shirt top as well as on a black strapless evening dress. But it wasn’t all that heavy; sheer, fringed, sliced and pleated fabrics were introduced along the way too. Eye catching tribal inspired necklaces got the label’s signature copper finishing as the brand’s blue and black combination could be spotted on several designs (a sleeveless tuxedo and a pleated evening dress) too. It was a well balanced collection with just the right amount of tribe-references and modernity. Proof that Frenken was right to take his brand to another level. On a show schedule in between Céline and Saint Laurent, where it clearly has a place.