Trends ss2010: men in red

When we look at the menswear collections for spring/summer 2010 one thing immediately catches our attention:  together with black, white and beige we see lots of bright colors.

Blue, red and purple dominated the new collections, especially the ones by Bottega Veneta, CP Company, Dirk Bikkembergs, Armani and Ferragamo. At Ungaro the models wore lots of pink.

Since we saw mostly red in the spring/summer collection, let’s focus at that. It came by in dozens of different shades. At Armani, Ferragamo and Gaultier the red tended towards orange. At Lanvin and Emporio Armani a deep red prevailed. One of Paul Smith’s models was totally covered in red, including his shoes.

Many red coats passed by. A few in leather (Louis Vuitton, Burberry, Ferragamo, Iceberg), some trenchcoats (Paul Smith, Trussardi) and several jackets (Gucci, Bikkembergs, Bottega Veneta).

With so many shades of red there will surely be one that matches your skin tone. So no one has an excuse not to follow this red color trend next season.