Karim Adduchi Fashion Presentation Paris FW2019
New on the Paris fashion week schedule is Karim Adduchi. The Moroccan designer (born in Imzouren) who currently lives and works in Amsterdam, held a presentation for the international press to get to see his fw2019 collection.
Having founded his label back in 2015 Karim is quickly gaining popularity and making a name for himself at quite a fast rate. In January he was one of the 30 people under 30 in Art & Culture named by magazines Forbes. He won an Amsterdam Culture Award and now the couture designer (as the first Moroccan designer ever) has had his Paris Fashion Week debut.
For anyone who’s not yet familiar with his work Karim Adduchi usually pays a tribute to his Moroccan heritage expressing femininity in a surprising mix of eastern fashion and a touch of modernity. Or as you could put it, he brings Moroccan aesthetic into the modern era. His work often has hidden social messages (he once designed a collection with immagrants and Syrian refugees) as the designer tries the increase peoples conscious on certain topics. His designs are quite sculptural and feminine and have a lot of detail.
His inspirations? The avant-garde and feminist vision of Yves Saint Laurent and the unique and sculptural approach of Azzedine Alaïa. But what inspires him mostly are without a doubt the women who surround him. He likes to express their complexity, their strength, but also their fragility, softness and tenderness.
For fall/winter this translated to colourful body hugging dresses (in green and orange/red). A layered black and white dress was completely covered in over a 1000 Moroccan tassles with more colourful ones touching the floor. A red printed dresses seemed to give the models wings. As a black and white dress had exaggerated sleeves. Adducchi designed a printed trenchcoat, a busy printed kimono like jacket, a structured blazer and a sheer evening dress with a cape-like detail. Moroccan inspired belts accentuated the models waists as the Minaudière bags gave the looks it’s modern touch.
If you’re looking for a statement dress with just that extra wow effect (in the shape of dramatic sleeves, tassles or printed lining) Adduchi’s workspace is where you need to be. And Paris was definitely the place Adduchi needed to be at this very moment. Congrats on yet another milestone!
